The Agile Scaleup

Chaos-Proofing; Virus Proofing; Scale-Proofing; Nov 16 Webinar with Verne

If your ship doesn’t come in, swim out to meet it!
                                                Jonathan Winters

We are what we repeatedly do. Excellence then is not an act but a habit.
                                                Aristotle

Chaos-Proof the Business – Prepare for 2023 with Verne Harnish 
Lots of forces impacting our businesses. Join me for a free 90-minute webinar where I’ll share strategies for chaos-proofing your business – and preparing it to crush it in 2023 – practical and proven ideas to help you and your team scale forward. These ideas have been culled from helping over 80,000 CEOs, founders, and top executives scale up with less drama.

Join us Tuesday, November 15th at 11:00 AM EST | 8:00 AM PST | 5:00 PM CET.
https://hubs.li/Q01rQbYy0

Fortune 500 CEOs – How They Handle Chaotic Times
Fortune asked, this week, CEOs of major firms “how does a company protect itself against the short-term risks while driving the transformations needed to win the future?” This CEO Daily post highlights their strategies, aligned with what I’ll detail next Tuesday. Some takeaways: 

• Focus is critical
• Tend to the needs of employees
• Crises are also opportunities
• Leadership matters

Please take 2-minutes to read the details for each – and use as a quick audit for your crisis preparation.

$26M to $71M (Scaling Up Case Study) 
This Scaleups.com article details how Ray Bailey, after attending a CEO Boot Camp and with the help of Scaling Up Coach Mark Fenner, has scaled Lone Star Communications 3-fold the last six years. This Grand Prairie, TX-based firm supports life safety communications--helping institutions like hospitals communicate in emergencies, set schedules, etc., using one system. With a BHAG of 1,000 "rising star" employees, they are up to 285. They're using Scaling Up to unify what are now eight offices in their region, all run autonomously, unified around Core Values they set with Mark. Please take 2-minutes to read the details of Ray’s story.

Rapid Virus Recovery – Nebulized H2O2
So many adults and children are coming down with the flu – starting much earlier than normal. The simplest prevention and treatment is hydrogen peroxide nebulization. This free downloadable book titled Rapid Virus Recovery by Dr. Tom Levy details the research (over 1 million downloads). Tom is on the board with me of the non-profit Riordan Clinic where we’ve been serving “co-learners” (our term for patients) for 47 years. Doing the peroxide nebulization treatments on a reasonably regular basis will also normalize bowel function, leaky gut, and the microbiome for very many people. I always carry a handheld nebulizer with me in my suitcase. Here is a link to the nebulizer I use and you can also order food-grade hydrogen peroxide ($9/bottle) from Amazon as well, though you can use regular H2O2 from the drugstore ($2/bottle). 

COVID Numbers in Question
This article came across my email given my role as Vice Chair of the Riordan Clinic. The title says it all “Peer-Reviewed Study Confirms Fatal Flaw in PCR Testing: 42% False Discovery Rate for SARS-CoV-2 nonQ-RT-PCR Test. This means COVID-19 Vaccine Outcomes Rate Data is Unreliable and Invalid.”

Weekend Countdown – 1-Minute of Wisdom
Enjoy this kickoff to your weekend – some bits of wisdom from a fresh set of wise teachers, updated each weekend.
https://vimeo.com/showcase/weekendcountdown

Order a box of 20 Scaling Up books
Want to save 50% over the price on Amazon? Go to this link.

COACHING: 
Now is the time to start planning for a strong Q4 and 2023. Implementing Scaling Up is not an overnight process but you can see quick wins if you know where to start. Our Scaling Up Certified Coaches™ are masters at guiding you and your leadership team through the implementation of the Scaling Up Performance Program. Using our custom diagnostic approach from Day 1, we can match you with the right coach to help you scale faster.

We even have a team member dedicated to helping you find the perfect Scaling Up Certified Coach.™ Schedule a complimentary, personal follow-up. CLICK HERE! Or check out our FAQs.Additional questions can be sent to coaching@scalingup.com.

Planning to Exit?
It’s the most critical decision a business owner will make in their lifetime – and over my 40 years of helping firms, I’ve seen owners taken advantage of time and time again – leaving tens of millions on the table. You’re up against sophisticated buyers who have done hundreds of acquisitions – whereas this is often your first rodeo. And these buyers have a formula for ripping you off – and it works. Seeking help, owners find the big M&A firms, especially those specializing in your industry, are more beholden to the buyers than the sellers (they will tell you otherwise). They are not your friend in the process, just another transaction. Email me to get a white paper on what to avoid when exiting verne@scalingup.com.

SCALING UP WORKSHOPS:
Engage your team with interactive workshops to optimize your company’s performance.
(list of workshops below)

Salisbury, England – Nov 15, 2022 (In-Person)
Indiana & Michigan – Nov 16, 2022 (Virtual)
Boulder, CO – Nov 17, 2022 (Virtual)
Amsterdam, The Netherlands –Nov 17, 2022 (In-Person)
Melbourne, Australia – Nov 29, 2022 (In-Person)
Barcelona, Spain – Nov 30, 2022 (Virtual)
Toronto, Canada - Dec 1, 2022(Virtual)
Wilmington, NC - December 2, 2022 (In-Person)
Dallas, TX – Dec 8, 2022 (In-Person)
Columbus, Ohio – Jan 20, 2023 (In-Person & Virtual options)
Ann Arbor, MI – Jan 26, 2022 (In-Person)
Amsterdam, The Netherlands – Feb 7, 2023 (In-Person)
Sydney, Australia - Feb 9 - 10, 2023 (In-Person)
Washington, DC – Feb 21, 2023
Annapolis, MD – Mar 7, 2023 (In-Person)

Your Brand as Marketing Powerhouse with a Forbes Books Content Partnership
If you want to be “top of mind” with your audience, then you need a strategy to build your authority in your field. Investing in media services with your personal brand can help you grow your audience and distinguish you as a trusted authority because you are educating, not selling. Learn how your brand can work harder for your business with a free brand audit.

TECHNOLOGY:
Scaling Up Scoreboard Integrated with Salesforce, Slack, and Zapier (allowing it to connect with 1000s of systems), use Scoreboard to provide your team (working remotely even more important!) a real-time visual dashboard of cascading priorities and metrics. Get a personalized tour of Scaling Up Scoreboard to see how you can use it to better implement Scaling Up in your business.

Better Book Club –
What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com.

EDUCATION: 
Growth Institute Online Executive Education:
Master of Business Dynamics
Scaling Up Master Business Course
Exponential Organizations Master Business Course
Topgrading Master Business Course

Did you miss previous insights? - read here

Read Verne's Insights on Kindle http://www.amazon.com/gp/product/B003SX13YI

Follow Verne on Instagram: @scalingup2.0

Connect with Verne on LinkedIn: Verne Harnish

Follow Verne on Twitter: @agilescaleup

Sign up for Verne's Weekly Insights   

Netflix of Cybersecurity; Dec 14 - 15 Virtual Master Class; Mindvalley's Scaling Up Course

It always seems impossible, until it is done.
                                                Nelson Mandela

Life is either a daring adventure or nothing at all.
                                                Helen Keller

What’s In It for Them – Released This Week
Likely the #1 biz book for 2022 (I haven’t read a better book), I’m with Joe Polish this week at his 25k Genius Network event in Phoenix to celebrate the release of his new book What’s in It for Them? You scale through relationships – yet connecting with people is often a painful experience for many. Thus, you miss out on crucial business opportunities (or love)! Please study this book to hone your relationship-building skills – the modern-day version of How to Win Friends and Influence People.

The Netflix of Cybersecurity (Scaling Up Case Study) 
This ScaleUps.com article details how our Align/Scoreboard software and Scaling Up online training is helping Corey White scale his latest venture Cyvatar.ai. With impressive revenue growth and the disciplines from Rockefeller Habits 2.0, he’s attracted $12 million in venture funding and is focused on making cybersecurity easy for firms without information security officers. Using Topgrading, he’s hiring remote workers based on them having a growth vs. fixed mindset. Please take 1-minute to scan the article for more details. Then brush up on your Scaling Up, Topgrading, and other growth tools/techniques.

Winging It -- Why Leaders/Entrepreneurs Don’t Plan
This Forbes article details why leaders fail to formally plan and prefer to “wing it.” Specifically: 

…feelings of power increase an individual's level of confidence in their own opinions and perspectives so that they view risk as less risky. This means that they often fixate on potential rewards and ignore potential downsides. This could lead them to wing it.

Failing to plan is planning to fail. At a minimum, you’re leaving a lot of money and time on the table just winging it. I hope you have a time scheduled to plan for 2023 (ours is Jan 5 – 7). Let us help with coaching, training, and a tech platform for tracking your KPIs, OKRs, and Priorities that costs less than two Starbucks/day.

Virtual Scaling Up Master Class – Dec 14 – 15 (6 hours total) 
Prepare you and your team for 2023 with a refresher on the Scaling Up/Rockefeller Habits 2.0 fundamentals. You don’t learn to play golf or tennis in one lesson – the pros continue to hone the fundamentals over decades. Four 90-minute virtual sessions taught by me (Verne Harnish) – two on Dec 14 and two on Dec 15 – gather your team around a conference table or tune in remotely. And there is a CEO-only 90-minute session on Dec 13 included. For more information and to sign-up.

Mindvalley’s Scaling Up Online Course – 22 Days to $1 million – Nov 6
Corey (above) took the Mindvalley-hosted Scaling Up course when launching his latest firm. Designed for start-ups to six-figure firms seeking to cross the $1 million mark (and qualify for EO membership), this 22-lesson mini-course (each lesson is roughly 15 minutes) is helping thousands of entrepreneurs scale their ventures. Next cohort launches Nov 6, but you can join at any time. For more info

Weekend Getaway Included
For every team that signs up for the virtual Scaling Up Master Class there is a free voucher for a weekend getaway (greater value than the team fee!): 

• All 4-star or Greater Hotels
• Over 35 destinations to choose from
• Great for a couples’ getaway

Weekend Countdown – 1-Minute of Wisdom
Enjoy this kickoff to your weekend – some bits of wisdom from a fresh set of wise teachers, updated each weekend.
https://vimeo.com/showcase/weekendcountdown

Order a box of 20 Scaling Up books
Want to save 50% over the price on Amazon? Go to this link.

Your Brand as Marketing Powerhouse with a Forbes Books Content Partnership
If you want to be “top of mind” with your audience, then you need a strategy to build your authority in your field. Investing in media services with your personal brand can help you grow your audience and distinguish you as a trusted authority because you are educating, not selling. Learn how your brand can work harder for your business with a free brand audit.

COACHING: 
Now is the time to start planning for a strong Q4 and 2023. Implementing Scaling Up is not an overnight process but you can see quick wins if you know where to start. Our Scaling Up Certified Coaches™ are masters at guiding you and your leadership team through the implementation of the Scaling Up Performance Program. Using our custom diagnostic approach from Day 1, we can match you with the right coach to help you scale faster.

We even have a team member dedicated to helping you find the perfect Scaling Up Certified Coach.™ Schedule a complimentary, personal follow-up. CLICK HERE! Or check out our FAQs.Additional questions can be sent to coaching@scalingup.com.

SCALING UP WORKSHOPS:
Engage your team with interactive workshops to optimize your company’s performance.
(list of workshops below)

Boulder, CO – Nov 8, 2022 (Virtual)
Melbourne, Australia – Nov 8, 2022 (In-Person)
Indiana & Michigan – Nov 8, 2022 (Virtual)
Barcelona, Spain – Nov 9, 2022 (Virtual)
Toronto, Canada - Nov 10, 2022 (Virtual)
Salisbury, England – Nov 15, 2022 (In-Person)
Indiana & Michigan – Nov 16, 2022 (Virtual)
Boulder, CO – Nov 17, 2022 (Virtual)
Amsterdam, The Netherlands –Nov 17, 2022 (In-Person)
Melbourne, Australia – Nov 29, 2022 (In-Person)
Barcelona, Spain – Nov 30, 2022 (Virtual)
Toronto, Canada - Dec 1, 2022(Virtual)
Wilmington, NC - December 2, 2022 (In-Person)
Dallas, TX – Dec 8, 2022 (In-Person)
Columbus, Ohio – Jan 20, 2023 (In-Person & Virtual options)
Ann Arbor, MI – Jan 26, 2022 (In-Person)
Amsterdam, The Netherlands – Feb 7, 2023 (In-Person)
Washington, DC – Feb 21, 2023
Annapolis, MD – Mar 7, 2023 (In-Person)

TECHNOLOGY:
Scaling Up Scoreboard Integrated with Salesforce, Slack, and Zapier (allowing it to connect with 1000s of systems), use Scoreboard to provide your team (working remotely even more important!) a real-time visual dashboard of cascading priorities and metrics. Get a personalized tour of Scaling Up Scoreboard to see how you can use it to better implement Scaling Up in your business.

Better Book Club –
What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com.

Planning to Exit?
It’s the most critical decision a business owner will make in their lifetime – and over my 40 years of helping firms, I’ve seen owners taken advantage of time and time again – leaving tens of millions on the table. You’re up against sophisticated buyers who have done hundreds of acquisitions – whereas this is often your first rodeo. And these buyers have a formula for ripping you off – and it works. Seeking help, owners find the big M&A firms, especially those specializing in your industry, are more beholden to the buyers than the sellers (they will tell you otherwise). They are not your friend in the process, just another transaction. Email me to get a white paper on what to avoid when exiting verne@scalingup.com.

EDUCATION: 
Growth Institute Online Executive Education:
Master of Business Dynamics
Scaling Up Master Business Course
Exponential Organizations Master Business Course
Topgrading Master Business Course

Did you miss previous insights? - read here

Read Verne's Insights on Kindle http://www.amazon.com/gp/product/B003SX13YI

Follow Verne on Instagram: @scalingup2.0

Connect with Verne on LinkedIn: Verne Harnish

Follow Verne on Twitter: @agilescaleup

Sign up for Verne's Weekly Insights   

Beer Test; Bernie’s Book; Steve Jobs; Nov 1 Webinar

You can’t overtake 15 cars in sunny weather…but you can when it’s raining.
                                                Racing legend Ayrton Senna

To this day, I think the time we spent training and traveling to stores was the key to our success.
                                                Bernie Marcus, co-founder Home Depot

Great Game of Business Webinar – Nov 1, 1pm ET 
Have you thought about what separates the level or quality of decisions you’re making vs those of your employees? It most likely comes down to context and incentives. The good news is there is a simple fix. Growth Institute is hosting Great Game of Business’s Steve Baker to give you the blueprint to confidently scale your organization's decision-making. Join us next week, November 1st @ 1 PM ET/ 10 AM PT / 6 PM CET. Click here to learn more at save your seat! https://hubs.li/Q01qMg1b0

Home Depot Co-Founder Bernie Marcus on People/Hiring
Released Oct 18, the co-founder of Home Depot has an excellent book out titled Kick Up Some Dust: Lessons on Thinking Big, Giving Back, and Doing It Yourself. This Chief Executive magazine article details many of the people strategies the founders used to attract, hire, train, and retain talent – too many insightful ideas to mention – please, please scan thru the article.

Home Depot Onboarding 

So many mid-market firms lack any kind of onboarding. The key is making the newbies “pay their dues” and prove worthy to work at the firm. To his point, Marcus notes:

We believed that everyone at Home Depot should have experience working in the stores, including lawyers, accountants, marketing executives and human resources people. They unloaded trucks, worked in the parking lots, helped with inventory, and worked as cashiers for three to six weeks. I once had a lawyer complain, and I finally asked, “How can you handle our lawsuits if you don’t know how our business operates?”

He continues:

We used to insist that buyers and suppliers conduct their business in the stores, so they could see what customers wanted. We even invited our vendors to come to the store, grab an orange apron, and work with customers in the department where we sold their product. We also required that board members visit 12 stores every quarter to stay in touch with what was happening. 

Steve Jobs on Hiring and Retention 
This Inc. article is a little misleading re: Steve Jobs, but is excellent, nevertheless, in detailing why and how to attract A-players. Notes Jobs:

I noticed that the dynamic range between what an average person could accomplish and what the best person could accomplish was 50 or 100 to 1. Given that, you're well advised to go after the cream of the cream ... A small team of A-players can run circles around a giant team of B and C-players.

Jobs goes on to explain:

I found that when you get enough A-players together, when you go through the incredible work to find these A-players, they really like working with each other. Because they have never had the chance to do that before.

Five Hiring Strategies – The “Beer Test”
The article goes on to explain five ways to hire A-players:

• Create an A-Player Avatar
• Recruit, Don’t Hire
• Turn Your A-Players into Recruiters
• Do the “Beer Test”
• Constantly Recruit

Please take 2-minutes to read the important details and then another 5-minutes to study this article. Then take 30-minutes to discuss with your team. Thank you to Scaling Up coach Manoj Chugani’s wife for sharing this article.

91% of CEOs Plan to Invest in A.I.
Fortune noted:

Our survey also found that 91% of the CEOs plan to invest in A.I. in the next twelve months. They said those investments are driven less by a desire to reduce costs (48%) than to accelerate intelligent insights (63%), improve decision-making (53%), and increase speed to execution (50%).

It’s time for all of us to make the move – or you’ll be replaced by a 22-year-old out of Toronto who disrupts your business. It’s about speed, prediction, and decision-making!!

100 Best CEOs Mexico – Congratulations Daniel Marcos 
CEO of our online education platform Growth Institute, Daniel Marcos was named one of the 100 Best CEOs in Mexico by the Great Places to Work organization. In addition, the Growth Institute made, yet again, the Inc 5000. Both accolades align with our Core Value “Practice What We Preach” confirming that we eat our own dog food!! Congratulations Daniel – well deserved.

Weekend Countdown – 1-Minute of Wisdom
Enjoy this kickoff to your weekend – some bits of wisdom from a fresh set of wise teachers, updated each weekend.
https://vimeo.com/showcase/weekendcountdown

Order a box of 20 Scaling Up books
Want to save 50% over the price on Amazon? Go to this link.

SCALING UP WORKSHOPS:
Engage your team with interactive workshops to optimize your company’s performance.
(list of workshops below)

Sydney, Australia – Nov 2, 2022 (In-Person)
Amsterdam, The Netherlands – Nov 3, 2022 (In-Person)
Phoenix, AZ-  Nov 3, 2022 (In-Person)
Boulder, CO – Nov 8, 2022 (Virtual)
Melbourne, Australia – Nov 8, 2022 (In-Person)
Indiana & Michigan – Nov 8, 2022 (Virtual)
Barcelona, Spain – Nov 9, 2022 (Virtual)
Toronto, Canada - Nov 10, 2022 (Virtual)
Salisbury, England – Nov 15, 2022 (In-Person)
Indiana & Michigan – Nov 16, 2022 (Virtual)
Washington, DC – Nov 16, 2022
Boulder, CO – Nov 17, 2022 (Virtual)
Amsterdam, The Netherlands –Nov 17, 2022 (In-Person)
Melbourne, Australia – Nov 29, 2022 (In-Person)
Barcelona, Spain – Nov 30, 2022 (Virtual)
Toronto, Canada - Dec 1, 2022 (Virtual)
Wilmington, NC - December 2, 2022 (In-Person)
Dallas, TX – Dec 8, 2022 (In-Person)
Columbus, Ohio – Jan 20, 2023 (In-Person & Virtual options)
Ann Arbor, MI – Jan 26, 2022 (In-Person)
Amsterdam, The Netherlands – Feb 7, 2023 (In-Person)
Annapolis, MD – Mar 7, 2023 (In-Person)

Write Your Own Book
Whether you want to make it to the bestseller lists or just sell a lot more of your goods or services, with a profound competitive edge over the competition, Book The Business: How to Make BIG Money With Your Book Without Selling a Single Copy is for you! Request your free copy of this ground-breaking book at advantagefamily.com/scalingup.

COACHING: 
Now is the time to start planning for a strong Q4 and 2023. Implementing Scaling Up is not an overnight process but you can see quick wins if you know where to start. Our Scaling Up Certified Coaches™ are masters at guiding you and your leadership team through the implementation of the Scaling Up Performance Program. Using our custom diagnostic approach from Day 1, we can match you with the right coach to help you scale faster.

We even have a team member dedicated to helping you find the perfect Scaling Up Certified Coach.™ Schedule a complimentary, personal follow-up. CLICK HERE! Or check out our FAQs. Additional questions can be sent to coaching@scalingup.com.

Better Book Club –
What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com.

TECHNOLOGY:
ScalingUp Scoreboard Integrated with Salesforce, Slack, and Zapier (allowing it to connect with 1000s of systems), use Scoreboard to provide your team (working remotely even more important!) a real-time visual dashboard of cascading priorities and metrics. Get a personalized tour of Scaling Up Scoreboard to see how you can use it to better implement Scaling Up in your business.

Planning to Exit?
It’s the most critical decision a business owner will make in their lifetime – and over my 40 years of helping firms, I’ve seen owners taken advantage of time and time again – leaving tens of millions on the table. You’re up against sophisticated buyers who have done hundreds of acquisitions – whereas this is often your first rodeo. And these buyers have a formula for ripping you off – and it works. Seeking help, owners find the big M&A firms, especially those specializing in your industry, are more beholden to the buyers than the sellers (they will tell you otherwise). They are not your friend in the process, just another transaction. Email me to get a white paper on what to avoid when exiting verne@scalingup.com.

EDUCATION: 
Growth Institute Online Executive Education:
Master of Business Dynamics
Scaling Up Master Business Course
Exponential Organizations Master Business Course
Topgrading Master Business Course

Did you miss previous insights? - read here

Read Verne's Insights on Kindle http://www.amazon.com/gp/product/B003SX13YI

Follow Verne on Instagram: @scalingup2.0

Sign up for Verne's Weekly Insights   

Zuckerberg Heat; Stanford Guru; Why Depressed; Love vs. Fear

When I see something messed up, I'm going to challenge it.
                                          Martha McSally, the first female combat pilot

Every bit of money, every bit of progress in life comes through the connections you make.
                                            Joe Polish, author of What’s in It for Them?

Scales to $30 Million While Battling Cancer (Scaling Up Case Study)
This ScaleUps.com article details how Debi Davis’s team at Scott Manufacturing Solutions scaled from $19.6 million to a projected $30 million in one year – and from being in the red for five years to profitability! Davis found out she had a highly aggressive form of endometrial cancer during our Vegas Scaling Up Master Class in Oct 2021. With the help of Scaling Up coach David Chavez, Davis and her team put together an aggressive plan to scale, fixed cash flow issues (including raising prices 30% - 80%), and started piecing together wins and celebrations, monthly, with the launch of “Scott’s Feeling Lucky” Wheel of Fortune-like chances to win prizes. Cancer-free today, Davis is doubling down on the HA (Human Assets) in her firm. Please take 2-minutes to read her inspiring story and how her employees supported her thru the process.

Mark Zuckerberg Turns Up the Heat – More Aggressive Goals
I think Zuckerberg has nailed what all of us should be doing right now. In a memo to his team: 

“Realistically, there are probably a bunch of people at the company who shouldn’t be here,” Zuckerberg said. “. Part of my hope, by raising expectations and having more aggressive goals, and just kind of turning up the heat a little bit, is that I think some of you might decide that this place isn’t for you, and that self-selection is OK with me.”

Less people, paid more, with a lower total labor cost per gross margin dollar of revenue is the goal. Only A-players!!

Stanford Guru – “Organized Hybrid” is Working
This Fortune article highlights Stanford Prof Nick Bloom’s research focused on remote workers and three companies he feels are getting it right – Salesforce, Lazard, and Elevance Health. Bloom labels the approach that’s working “organized hybrid” (good to have a term!). The quick summary: 

One, ensure your team comes in on the same days; two, front-load those days with in-person meetings and events; three, promote cross-office Zoom meetings and “deep thinking” work on remote days; and four, relatively new hires should come in an extra day each week for mentoring.

Please take 1-minute to read.

Why We’re Depressed? Million Dollar Racehorse 
Marketing guru Joe Polish also keynoted our Summit this week. This slide from his PPT titled “I Don’t Know Why I’m Depressed Starter Pack” is a good wake-up call. It’s what we “stop doing” that is as important as what we start. This image provides good suggestions for where to start! As leaders of scaleups, Polish equated us to million-dollar racehorses. Would you pour booze down its throat? Feed it bad food? Leave it untrained/unexercised? We set the energy tone of our organization!! Get help/coached if needed – just do it!!

Stop Yelling at the TV and Do Something – Love vs. Fear
Retired colonel Martha McSally lit up our stage at the Scaling Up+ Summit. As the first female fighter pilot to fly in combat and the first female leader of a combat squadron, McSally encouraged all of us to face what we fear. And she admonished us to stop screaming at the TV and act! From suing the Secretary of Defense over an insane policy to acknowledging being raped by a superior, McSally has taken action to fight for what she thinks is right even when it’s threatened her career. Approach all things from a perspective of love vs. fear. Where do you need to do this right now?

Weekend Countdown – 1-Minute of Wisdom
Enjoy this kickoff to your weekend – some bits of wisdom from a fresh set of wise teachers, updated each weekend.
https://vimeo.com/showcase/weekendcountdown

Order a box of 20 Scaling Up books
Want to save 50% over the price on Amazon? Go to this link.

TECHNOLOGY:
ScalingUp ScoreboardIntegrated with Salesforce, Slack, and Zapier (allowing it to connect with 1000s of systems), use Scoreboard to provide your team (working remotely even more important!) a real-time visual dashboard of cascading priorities and metrics. Get a personalized tour of Scaling Up Scoreboard to see how you can use it to better implement Scaling Up in your business.

Planning to Exit?
It’s the most critical decision a business owner will make in their lifetime – and over my 40 years of helping firms, I’ve seen owners taken advantage of time and time again – leaving tens of millions on the table. You’re up against sophisticated buyers who have done hundreds of acquisitions – whereas this is often your first rodeo. And these buyers have a formula for ripping you off – and it works. Seeking help, owners find the big M&A firms, especially those specializing in your industry, are more beholden to the buyers than the sellers (they will tell you otherwise). They are not your friend in the process, just another transaction. Email me to get a white paper on what to avoid when exiting verne@scalingup.com.

EDUCATION: 
Growth Institute Online Executive Education:
Master of Business Dynamics
Scaling Up Master Business Course
Exponential Organizations Master Business Course
Topgrading Master Business Course

SCALING UP WORKSHOPS:
Engage your team with interactive workshops to optimize your company’s performance.
(list of workshops below)

Singapore & Hong Kong – Oct 26, 2022 (Virtual)
Sydney, Australia – Nov 2, 2022 (In-Person)
Phoenix, AZ-  Nov 3, 2022 (In-Person)
Boulder, CO – Nov 8, 2022 (Virtual)
Melbourne, Australia – Nov 8, 2022 (In-Person)
Indiana & Michigan – Nov 8, 2022 (Virtual)
Barcelona, Spain – Nov 9, 2022 (Virtual)
Toronto, Canada - Nov 10, 2022 (Virtual)
Salisbury, England – Nov 15, 2022 (In-Person)
Indiana & Michigan – Nov 16, 2022 (Virtual)
Washington, DC – Nov 16, 2022
Boulder, CO – Nov 17, 2022 (Virtual)
Amsterdam, The Netherlands –Nov 17, 2022 (In-Person)
Melbourne, Australia – Nov 29, 2022 (In-Person)
Barcelona, Spain – Nov 30, 2022 (Virtual)
Toronto, Canada - Dec 1, 2022 (Virtual)
Wilmington, NC - December 2, 2022 (In-Person)
Dallas, TX – Dec 8, 2022 (In-Person)
Columbus, Ohio – Jan 20, 2023 (In-Person & Virtual options)
Annapolis, MD – Mar 7, 2023 (In-Person)

Better Book Club –
What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com.

Write Your Own Book
Whether you want to make it to the bestseller lists or just sell a lot more of your goods or services, with a profound competitive edge over the competition, Book The Business: How to Make BIG Money With Your Book Without Selling a Single Copy is for you! Request your free copy of this ground-breaking book at advantagefamily.com/scalingup.

COACHING: 
Now is the time to start planning for a strong Q4 and 2023. Implementing Scaling Up is not an overnight process but you can see quick wins if you know where to start. Our Scaling Up Certified Coaches™ are masters at guiding you and your leadership team through the implementation of the Scaling Up Performance Program. Using our custom diagnostic approach from Day 1, we can match you with the right coach to help you scale faster.

We even have a team member dedicated to helping you find the perfect Scaling Up Certified Coach.™ Schedule a complimentary, personal follow-up. CLICK HERE! Or check out our FAQs. Additional questions can be sent to coaching@scalingup.com.

Did you miss previous insights? - read here

Read Verne's Insights on Kindle http://www.amazon.com/gp/product/B003SX13YI

Follow Verne on Instagram: @scalingup2.0

Coonect with Verne on LinkedIn: Verne Harnish

Sign up for Verne's Weekly Insights   

Cult Classic; YPOer’s Pink Shell Devastated; Polish Cosmetics; Give Ian

I never dreamed about success. I worked for it.
              Estée Lauder

Success doesn’t come from what you do occasionally. It comes from what you do consistently.
              Marie Forleo

Double Sales in 12 Months – New Edition Launch Party 
The cult classic book The Ultimate Sales Machine has been significantly updated by the late Chet Holmes daughter Amanda Holmes. Chet doubled the sales of 9 companies for billionaire Charlie Munger (co-chairman of Berkshire Hathaway), all within 12-15 months and went on to author a book that is one of my favorite sales books of all time (and considered top 10 of all sales/marketing books). For the next week, when you secure your copy of the book, you’ll get a ticket to the virtual launch party where I will be one of the keynote speakers.

5 New Strategies for Doubling Sales
Following is some of what’s new in this updated edition of The Ultimate Sales Machine: 

1. Time Management Secrets of Billionaires: adopt the 6 steps to increase your productivity by 500%.
2. Death of the Salesman, Birth of the Strategist: how you can get 9x the impact from every move you’re already making to generate new clients.
3. The Fastest, Least Expensive Way to Double Sales: The Dream 100, (with new material on how to implement the one strategy that has doubled the sales of more companies than any other)
4. The 5-Prong Process to Generate the Highest ROI from Each Sales and Marketing Initiative. Learn this and you will be able to adapt to every technology change that comes your way.
5. *Bonus chapter: never before released letter from Chet about how he generated more wealth in 6 months than the previous 8 years combined following this one thing.

The biz world lost an incredibly talented and insightful sales/marketing guru a decade ago. I’m happy his daughter has continued his work and thrilled to support her efforts. Secure your copy and get your ticket to the virtual launch party with me!

Poland-Based Arkana Cosmetics’ Cash Flow (Scaling Up Case Study) 
“I don’t read Scaling Up. I study it,” notes Wojciech Pyzik, founder and CEO of Poland-based Arkana Cosmetics, who has his Polish edition of the book annotated extensively. This ScaleUps.com article details how Arkana aims to be a global brand and how he and his accountant have focused on the “Power of One” chapter to get their cash flow back in line. Engaged in our online Scaling Up Master Course, Wojciech and two of his sales and marketing team noted that one highlight was the exchange of ideas across cultures. He was part of a group that included entrepreneurs from Canada who let them in on their best practices. “We shared their experience. They shared theirs,” he says. Please take 1-minute to read their inspirational story.

YPOer’s Pink Shell Resort Fort Myers, FL -- Devastated
CEO Robert Boykin’s Pink Shell Resort (www.pinkshell.com) continued to set records in 2021 and 2022, despite COVID, Red Tide, etc. Remaining 98% occupied, even in low season (vs. 60% for the area), their focus on the Customer Experience, purpose, core values, and profitability helped them achieve their 3-year profitability targets in ONE year in 2021 – and again in 2022! And they were aggressive targets. Scaling Up fans, Robert’s team attended my YPO two-day workshop and engaged our coach Aquiles Nunez. Two weeks ago, Hurricane Ian struck. Still standing, it will be a year until they can reopen.

No Loss of Life. Everyone Accounted For 
They have a total employee base of about 450 employees.  About 330 are at associate level (servers, beach, housekeeping, etc.) for which many of them lost everything. Many are sleeping in coaches with just the clothes they have on. Very rapidly Aquiles collaborated with them to create a GoFundMe campaign for their associates and their recovery.   In 4 days over $60k has been raised by the support of their raving fans. If you haven’t found a way to support those affected by Ian, consider supporting a fellow founder/CEO/YPOer. This is the GoFundMe page.  Donate now (I have): https://gofund.me/47d6f485. Thank you.

Weekend Countdown – 1-Minute of Wisdom
Enjoy this kickoff to your weekend – some bits of wisdom from a fresh set of wise teachers, updated each weekend.
https://vimeo.com/showcase/weekendcountdown

Order a box of 20 Scaling Up books
Want to save 50% over the price on Amazon? Go to this link.

COACHING: 
Now is the time to start planning for a strong Q4 and 2023. Implementing Scaling Up is not an overnight process but you can see quick wins if you know where to start. Our Scaling Up Certified Coaches™ are masters at guiding you and your leadership team through the implementation of the Scaling Up Performance Program. Using our custom diagnostic approach from Day 1, we can match you with the right coach to help you scale faster.

We even have a team member dedicated to helping you find the perfect Scaling Up Certified Coach.™ Schedule a complimentary, personal follow-up. CLICK HERE! Or check out our FAQs. Additional questions can be sent to coaching@scalingup.com.

Planning to Exit?
It’s the most critical decision a business owner will make in their lifetime – and over my 40 years of helping firms, I’ve seen owners taken advantage of time and time again – leaving tens of millions on the table. You’re up against sophisticated buyers who have done hundreds of acquisitions – whereas this is often your first rodeo. And these buyers have a formula for ripping you off – and it works. Seeking help, owners find the big M&A firms, especially those specializing in your industry, are more beholden to the buyers than the sellers (they will tell you otherwise). They are not your friend in the process, just another transaction. Email me to get a white paper on what to avoid when exiting verne@scalingup.com.

SCALING UP WORKSHOPS:
Engage your team with interactive workshops to optimize your company’s performance.
(list of workshops below)

Auckland, New Zealand – Oct 18, 20220 (In-Person)
Singapore & Hong Kong – Oct 19, 2022 (Virtual)
Singapore & Hong Kong – Oct 26, 2022 (Virtual)
Sydney, Australia – Nov 2, 2022 (In-Person)
Phoenix, AZ-  Nov 3, 2022 (In-Person)
Wilmington, NC - November 4, 2022 (In-Person)
Boulder, CO – Nov 8, 2022 (Virtual)
Barcelona, Spain – Nov 9, 2022 (Virtual)
Melbourne, Australia – Nov 8, 2022 (In-Person)
Indiana & Michigan – Nov 8, 2022 (Virtual)
Toronto, Canada - Nov 10, 2022 (Virtual)
Salisbury, England – Nov 15, 2022 (In-Person)
Indiana & Michigan – Nov 16, 2022 (Virtual)
Washington, DC – Nov 16, 2022
Boulder, CO – Nov 17, 2022 (Virtual)
Amsterdam, The Netherlands – Nov 17, 2022 (In-Person)
Amsterdam, The Netherlands – November 22, 2022 (In-Person)
Melbourne, Australia – Nov 29, 2022 (In-Person)
Barcelona, Spain – Nov 30, 2022 (Virtual)
Toronto, Canada - Dec 1, 2022 (Virtual)
Dallas, TX – Dec 8, 2022 (In-Person)
Columbus, Ohio – Jan 20, 2023 (In-Person)
Annapolis, MD – Mar 7, 2023 (In-Person)
Melbourne, Australia - March 7, 2023 (In-Person)
Sydney, Australia - March 8, 2023 (In-Person)
Australia - March 9, 2023 (Virtual)

TECHNOLOGY:
ScalingUp Scoreboard Integrated with Salesforce, Slack, and Zapier (allowing it to connect with 1000s of systems), use Scoreboard to provide your team (working remotely even more important!) a real-time visual dashboard of cascading priorities and metrics. Get a personalized tour of Scaling Up Scoreboard to see how you can use it to better implement Scaling Up in your business.

Better Book Club –
What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com.

EDUCATION: 
Growth Institute Online Executive Education:
Master of Business Dynamics
Scaling Up Master Business Course
Exponential Organizations Master Business Course
Topgrading Master Business Course

Write Your Own Book
Whether you want to make it to the bestseller lists or just sell a lot more of your goods or services, with a profound competitive edge over the competition, Book The Business: How to Make BIG Money With Your Book Without Selling a Single Copy is for you! Request your free copy of this ground-breaking book at advantagefamily.com/scalingup.

Did you miss previous insights? - read here

Read Verne's Insights on Kindle http://www.amazon.com/gp/product/B003SX13YI

Follow Verne on Instagram: @scalingup2.0

Sign up for Verne's Weekly Insights

Key Hiring Question; 50 Top Women; Alzheimer's Insight; $45 Million Exit

To a mind that is still, the whole universe surrenders.
              Lao Tzu

Jump, and you will find out how to unfold your wings as you fall.
              Ray Bradbury

Important Hiring Question/Criteria 
Dee Hock, the founder of Visa International, was a mentor to Chip Conley (and me). Chip shared, this week, one of Dee’s best hiring questions – one you ask yourself as you consider hiring someone “What if this person worked for our biggest competitor?” If you don’t care, then maybe not the right person for you. But if you do, then hire them if they meet the following criteria: 

Hire and promote first on the basis of integrity; second, motivation; third, capacity; fourth, understanding; fifth, knowledge; and last and least, experience. 

Without integrity, motivation is dangerous. 
Without motivation, capacity is impotent. 
Without capacity, understanding is limited. 
Without understanding, knowledge is meaningless. 
Without knowledge, experience is blind. 

This aligns with our Will, Values, Results, Skills criteria but admittedly, missing the integrity piece. Integrity must come first!!

50 Most Powerful Women in Business Globally 
Fortune is out with the 25th-anniversary list of the most powerful women in business. Topping this global list for the 2^nd year in a row is CVS Health CEO Karen Lynch. 38 women run US-based firms; 12 outside the US with Jessica Tan, co-CEO of Chinese insurance and tech giant Ping An, the most highly ranked international MPW at No. 5. Please take 1-minute to scan the list.

Steven Smith Credits Scaling Up for $45 Million Exit (case study)
Founded by Steven Smith in 1999, 80-person GCommerce built a SaaS offering streamlining eCommerce for the aftermarket automotive industry. Please take 2-minutes to read this ScaleUps.com article detailing how Smith used the Scaling Up platform to achieve 82% gross margins, 92% recurring revenue and customer churn of less than one-tenth of one percent.

Every Six Weeks – Strategy Meeting for Nine Years
If you want to move faster, pulse faster. Steven’s senior team reviewed their One-Page Strategic Plan and 7 Strata every 6 weeks for nine years, finetuning constantly as they learned more from customers and employees. Their 6:01 am PT (8:01 CT for most employees) daily huddle kept the teams focused – and allowed them to address “stucks/constraints” immediately. 
 
PACe and Cash Flow Story 
Steven’s team used the Process Accountability Chart (PACe) to streamline processes, including their customer onboarding process. They took it from 80 steps to 22 to eventually 5 steps (make it easy!). They engaged our Growth Institute to drive training and worked with Alan Miltz to reduce collections down to an average of 8 days!! Again, please take 2-minutes to read the details – this stuff works! Then have your team join us in Denver Oct 18 – 19 to finetune your use of our Scaling Up Tools.

Alzheimer's an Autoimmune Disease
This Science Daily article notes: Scientists have proposed a new mechanistic model (AD2) for Alzheimer's, looking at it not as a brain disease, but as a chronic autoimmune condition that attacks the brain. Getting to the root of autoimmune conditions is our expertise at the Riordan Clinic (www.riordanclinic.org) – email me at verne@scalingup.com if we can be of help (I’m Vice Chair).

Scaling Up Summit – Oct 18 – 19 (CEO-only Oct 17 evening)
Prepare your team for 2023 – deep dive and updates to Scaling Up taught by Verne (Newly Revised Edition of Scaling Up out Oct 18) – plus four main keynotes including the #1 biz book of 2022. Entertainment included both days from a top “The Voice” competitor in a beautiful setting – the Denver Center for Performing Arts. Oct 18 – 19, Denver.

Weekend Countdown – 1-Minute of Wisdom
Enjoy this kickoff to your weekend – some bits of wisdom from a fresh set of wise teachers, updated each weekend.
https://vimeo.com/showcase/weekendcountdown

Order a box of 20 Scaling Up books
Want to save 50% over the price on Amazon? Go to this link.

SCALING UP WORKSHOPS:
Engage your team with interactive workshops to optimize your company’s performance.
(list of workshops below)

Oxford, UK – Oct 12, 2022 (In-Person)
Toronto, Canada - Oct 13, 2022 (Virtual)
Auckland, New Zealand – Oct 18, 20220 (In-Person)
Singapore & Hong Kong – Oct 19, 2022 (Virtual)
Singapore & Hong Kong – Oct 26, 2022 (Virtual)
Sydney, Australia – Nov 2, 2022 (In-Person)
Phoenix, AZ-  Nov 3, 2022 (In-Person)
Boulder, CO – Nov 8, 2022 (Virtual)
Barcelona, Spain – Nov 9, 2022 (Virtual)
Melbourne, Australia – Nov 8, 2022 (In-Person)
Indiana & Michigan – Nov 8, 2022 (Virtual)
Toronto, Canada - Nov 10, 2022 (Virtual)
Salisbury, England – Nov 15, 2022 (In-Person)
Indiana & Michigan – Nov 16, 2022 (Virtual)
Washington, DC – Nov 16, 2022
Boulder, CO – Nov 17, 2022 (Virtual)
Amsterdam, The Netherlands –Nov 17, 2022 (In-Person)
Melbourne, Australia – Nov 29, 2022 (In-Person)
Barcelona, Spain – Nov 30, 2022 (Virtual)
Toronto, Canada - Dec 1, 2022 (Virtual)
Dallas, TX – Dec 8, 2022 (In-Person)
Columbus, Ohio - Jan 20, 2023 (In-Person)
Annapolis, MD – Mar 7, 2023 (In-Person)

Better Book Club –
What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com.

COACHING: 
Now is the time to start planning for a strong Q4 and 2023. Implementing Scaling Up is not an overnight process but you can see quick wins if you know where to start. Our Scaling Up Certified Coaches™ are masters at guiding you and your leadership team through the implementation of the Scaling Up Performance Program. Using our custom diagnostic approach from Day 1, we can match you with the right coach to help you scale faster.

We even have a team member dedicated to helping you find the perfect Scaling Up Certified Coach.™ Schedule a complimentary, personal follow-up. CLICK HERE! Or check out our FAQs. Additional questions can be sent to coaching@scalingup.com.

EDUCATION: 
Growth Institute Online Executive Education:
Master of Business Dynamics
Scaling Up Master Business Course
Exponential Organizations Master Business Course
Topgrading Master Business Course

Planning to Exit?
It’s the most critical decision a business owner will make in their lifetime – and over my 40 years of helping firms, I’ve seen owners taken advantage of time and time again – leaving tens of millions on the table. You’re up against sophisticated buyers who have done hundreds of acquisitions – whereas this is often your first rodeo. And these buyers have a formula for ripping you off – and it works. Seeking help, owners find the big M&A firms, especially those specializing in your industry, are more beholden to the buyers than the sellers (they will tell you otherwise). They are not your friend in the process, just another transaction. Email me to get a white paper on what to avoid when exiting verne@scalingup.com.

Write Your Own Book
Whether you want to make it to the bestseller lists or just sell a lot more of your goods or services, with a profound competitive edge over the competition, Book The Business: How to Make BIG Money With Your Book Without Selling a Single Copy is for you! Request your free copy of this ground-breaking book at advantagefamily.com/scalingup.

TECHNOLOGY:
ScalingUp Scoreboard Integrated with Salesforce, Slack, and Zapier (allowing it to connect with 1000s of systems), use Scoreboard to provide your team (working remotely even more important!) a real-time visual dashboard of cascading priorities and metrics. Get a personalized tour of Scaling Up Scoreboard to see how you can use it to better implement Scaling Up in your business.

Did you miss previous insights? - read here

Read Verne's Insights on Kindle http://www.amazon.com/gp/product/B003SX13YI

Follow Verne on Instagram: @scalingup2.0

Sign up for Verne's Weekly Insights

Dark Thoughts; Failed Entrepreneurs; Forbes 400; Oct 4 Webinar

People respond well to those that are sure of what they want.
              Anna Wintour

Be an amateur. Not everything you do has to be good, especially at first.
              Ann Handley

YPO CEO Boot Camp – Nov 8 – 11, Quail Ridge Lodge 
The CEOs and their #2s who participated in last week’s Vail CEO Boot Camp universally exclaimed it was the most impactful executive education they’ve experienced. The depth of discussions around critical constraints is once more unleashing significant expected growth. Taking 3 days to work deeply “on” the business, and addressing questions that break open one’s creative side – in addition to my one-on-one sessions – is the power of the event. From a K1-funded acquisition to a 60-store running shoe chain to a Netherlands-based firm working in 14 countries to enhance cognitive capabilities to one of the US’s top wound care firms – it’s a lot of fun working with these firms changing the world. Next one is for YPOers-only Nov 8 – 11 www.ceo-bootcamp.com

4 Secrets to Handling Emotionally Charged Arguments 
This “Barking Up the Wrong Tree” post pulls content from psychiatrist Mark Goulston’s book Talking to Crazy. The 4 secrets are applicable to all conversations and provide some powerful insights into handling really tough and scary conversations. One secret: 

List the darkest, most ugly thoughts they might be having about you. The ones they might be terribly ashamed of. Don’t be afraid to get extreme. You’re unloading the guilt from them. They won’t say it — so you will. “You probably hate me. You wish you never married me. Sometimes you probably hope I would just die.”

Please take 3-minutes to read the entire article – one I’ve reread several times and have bookmarked to go back to if and when I face another similar situation.

Seeking Failed Entrepreneurs
David Cummings has scaled 10 firms employing thousands including Pardot which he successfully exited – and is the lead investor in Calendly. He also founded the 4^th largest tech hub in the US, Atlanta Tech Village, celebrating its 10^th anniversary. He’s seeking failed entrepreneurs who want to partner 50/50 in launching one of a hundred companies Cummings has identified as having significant potential market caps.

Start-Up Studio 
Over the next ten years David, a Scaling Up fan (I recently toured his 100,000 sq ft facility), wants to launch two firms per year. Labeled a “Start Up Studio” instead of incubator, he has a team of six, including himself, that serve as an entrepreneur’s #2 – in addition to facilities and infrastructure. Why is he seeking failed entrepreneurs? They have something to prove – and they are willing to learn and be coached. Sign up for David’s blog, one I read every time!

Infiltrate Talent Networks
David shared the phrase “infiltrate talent networks” as a better label for the “fishing holes” I reference in locating pools of talent from which to recruit. Pick a company, university, adjacent sector, or location from which to source talent. Once you get a few to join your company, they will recruit their colleagues. The same for customers. Northrock Partners recruiting NBA great Tony Parker to lead a new division focused on managing the wealth of professional athletes and entertainers. Once you get a couple, they’ll refer their friends.

Outthink Your Competitors – Oct 4, 5pm ET Webinar 
Without a truly differentiated strategy, the next three to five years of execution are going to be more complex than you think—or at least not as much fun! My go-to expert on strategy, Kaihan Krippendorff, will share the 5-step guide to outthink your competitors in a free webinar next Tuesday, hosted by Growth Institute. Join our community of CEOs/CXOs on October 4th at 5 PM ET. This 90-minute training will provide a clear next step to create a strategic advantage in 2023 and beyond. Kaihan will provide you with an approach to get the job done. Sign up here https://hubs.li/Q01nlFVb0

Forbes 400 Richest – Fun Facts
Forbes annual list is out this week. No surprise, Elon Musk tops the list at $251 billion, followed by Jeff Bezos, Bill Gates, Larry Ellison, and Warren Buffett. The top 400 lost $500 billion for a total of $4 trillion. Take 2-minutes to scan down the list to see where your favorite billionaire landed on the list. Then send them a note of congratulations!!

Scaling Up Summit – Oct 18 – 19 (CEO-only Oct 17 evening)
Prepare your team for 2023 – deep dive and updates to Scaling Up taught by Verne (Newly Revised Edition of Scaling Up out Oct 18) – plus four main keynotes including the #1 biz book of 2022. Entertainment included both days from a top “The Voice” competitor in a beautiful setting – the Denver Center for Performing Arts. Oct 18 – 19, Denver.

Weekend Countdown – 1-Minute of Wisdom
Enjoy this kickoff to your weekend – some bits of wisdom from a fresh set of wise teachers, updated each weekend.
https://vimeo.com/showcase/weekendcountdown

Order a box of 20 Scaling Up books
Want to save 50% over the price on Amazon? Go to this link.

COACHING: 
Now is the time to start planning for a strong Q4 and 2023. Implementing Scaling Up is not an overnight process but you can see quick wins if you know where to start. Our Scaling Up Certified Coaches™ are masters at guiding you and your leadership team through the implementation of the Scaling Up Performance Program. Using our custom diagnostic approach from Day 1, we can match you with the right coach to help you scale faster.

We even have a team member dedicated to helping you find the perfect Scaling Up Certified Coach.™ Schedule a complimentary, personal follow-up. CLICK HERE! Or check out our FAQs. Additional questions can be sent to coaching@scalingup.com.

EDUCATION: 
Growth Institute Online Executive Education:
Master of Business Dynamics
Scaling Up Master Business Course
Exponential Organizations Master Business Course
Topgrading Master Business Course

Planning to Exit?
It’s the most critical decision a business owner will make in their lifetime – and over my 40 years of helping firms, I’ve seen owners taken advantage of time and time again – leaving tens of millions on the table. You’re up against sophisticated buyers who have done hundreds of acquisitions – whereas this is often your first rodeo. And these buyers have a formula for ripping you off – and it works. Seeking help, owners find the big M&A firms, especially those specializing in your industry, are more beholden to the buyers than the sellers (they will tell you otherwise). They are not your friend in the process, just another transaction. Email me to get a white paper on what to avoid when exiting verne@scalingup.com.

SCALING UP WORKSHOPS:
Engage your team with interactive workshops to optimize your company’s performance.
(list of workshops below)

Amsterdam, The Netherlands – Oct 5, 2022 (In-Person)
Brisbane, Australia – Oct 5, 2022 (In-Person)
Rochester, NY-  Oct 6, 2022 (in-Person)
Toowoomba, Australia – Oct 6, 2022 (In-Person)
Minneapolis, MN – Oct 6, 2022 (In-Person)
Oxford, UK – Oct 12, 2022 (In-Person)
Toronto, Canada - Oct 13, 2022 (Virtual)
Auckland, New Zealand – Oct 18, 20220 (In-Person)
Singapore & Hong Kong – Oct 19, 2022 (Virtual)
Singapore & Hong Kong – Oct 26, 2022 (Virtual)
Sydney, Australia – Nov 2, 2022 (In-Person)
Phoenix, AZ-  Nov 3, 2022 (In-Person)
Boulder, CO – Nov 8, 2022 (Virtual)
Melbourne, Australia – Nov 8, 2022 (In-Person)
Indiana & Michigan – Nov 8, 2022 (Virtual)
Toronto, Canada - Nov 10, 2022 (Virtual)
Salisbury, England – Nov 15, 2022 (In-Person)
Indiana & Michigan – Nov 16, 2022 (Virtual)
Washington, DC – Nov 16, 2022
Boulder, CO – Nov 17, 2022 (Virtual)
Amsterdam, The Netherlands –Nov 17, 2022 (In-Person)
Melbourne, Australia – Nov 29, 2022 (In-Person)
Toronto, Canada - Dec 1, 2022 (Virtual)
Dallas, TX – Dec 8, 2022 (In-Person)
Annapolis, MD – Mar 7, 2023 (In-Person)

Better Book Club –
What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com.

Write Your Own Book
Whether you want to make it to the bestseller lists or just sell a lot more of your goods or services, with a profound competitive edge over the competition, Book The Business: How to Make BIG Money With Your Book Without Selling a Single Copy is for you! Request your free copy of this ground-breaking book at advantagefamily.com/scalingup.

TECHNOLOGY:
ScalingUp Scoreboard Integrated with Salesforce, Slack, and Zapier (allowing it to connect with 1000s of systems), use Scoreboard to provide your team (working remotely even more important!) a real-time visual dashboard of cascading priorities and metrics. Get a personalized tour of Scaling Up Scoreboard to see how you can use it to better implement Scaling Up in your business.


Did you miss previous insights? - read here

Read Verne's Insights on Kindle http://www.amazon.com/gp/product/B003SX13YI

Follow Verne on Instagram: @scalingup2.0

Sign up for Verne's Weekly Insights

#1 Book; New Billionaire; 4-Day Work Week; Oct 18 – 19 Summit

Don’t let the noise of others’ opinions drown out your own inner voice.
              Steve Jobs

It starts with not having a hangover with the way things used to be.
            Kevin Plank

Best Biz/Life Book of 2022 
There might be a better biz/life book published yet this year, but Nov 1 marketing genius Joe Polish releases his seminal book What's in It for Them? 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want. It’s the first modern (and enjoyable to read) update to How to Win Friends and Influence People since that book was published in 1936. And Joe’s book aligns with what marketing guru Regis McKenna taught Steve Jobs and most of Silicon Valley. You scale through the efforts of others. Joe’s book answers how to get them on board!!

Joe Polish Keynote Scaling Up Summit Oct 18 – 19, Denver
Joe is living proof of what he teaches – and is attending both days of our Scaling Up Summit in Denver Oct 18 – 19. Join Joe and three other keynoters – in addition to immersing you and your team in the latest Scaling Up tools/techniques. Oct 18 is the release of the first major update to Scaling Up since it was published in 2014.

Newest 30-Year-Old Billionaire Reads Support Tickets!
College dropout Dylan Field sold his firm Figma to Adobe for $20 billion last week. A Thiel scholar (Peter Thiel pays promising students to drop out of college and start a venture), Field left Brown University to launch a company that has been described as an Adobe killer!! At $400 million ARR, this “All In” podcast describes their incredible growth. Key is Field’s focus on reading support tickets!! It's all about firsthand “intel” from customers and continuing to adapt quicker than your competitors!! Please listen to the first 20 minutes of this podcast to get the details of how Field accomplished what he did – lessons for all of us in scaling!!

4-Day Work Week – All 70 Firms Sticking with It 
This BBC article notes:

More than 70 firms are taking part in the scheme where employees get 100% pay for 80% of their normal hours worked. At the halfway point in a six-month trial, data shows that productivity has been maintained or improved at the majority of firms.”

3,300 employees are participating in the scheme. Please take 2-minutes to read the details. In short, easier if you have enough people in various functions to cover for each other – and let the employees figure out how to structure work and coverage (who covers for who on the day off, if someone is ill, etc.).

The 6 Phase Meditation Method – Vishen Lakhiani 
Whether you think you are an expert at meditation or that meditating is impossible for you, Mindvalley founder and CEO Vishen Lakhiani’s new book is a must-read. It's transformational. Order now FREE! Here's the LINK. Vishen is offering a Free APP Subscription to the Mindvalley Meditation APP with 500 Free customizable, self-guided meditations with the purchase of 1 book. This PAGE EXPLAINS the offers.

Weekend Countdown – 1-Minute of Wisdom
Enjoy this kickoff to your weekend – some bits of wisdom from a fresh set of wise teachers, updated each weekend.
https://vimeo.com/showcase/weekendcountdown

Order a box of 20 Scaling Up books
Want to save 50% over the price on Amazon? Go to this link.

SCALING UP WORKSHOPS:
Engage your team with interactive workshops to optimize your company’s performance.
(list of workshops below)

Columbus, OH – Sep 23, 2022 (In-Person)
Buffalo / Niagara Falls Region, New York – Sep 23, 2022 (In-Person)
Amsterdam, The Netherlands – Sept 27, 2022
Amsterdam, The Netherlands – Oct 5, 2022 (In-Person)
Brisbane, Australia – Oct 5, 2022 (In-Person)
Rochester, NY-  Oct 6, 2022 (in-Person)
Toowoomba, Australia – Oct 6, 2022 (In-Person)
Minneapolis, MN – Oct 6, 2022 (In-Person)
Oxford, UK – Oct 12, 2022 (In-Person)
Toronto, Canada - Oct 13, 2022 (Virtual)
Auckland, New Zealand – Oct 18, 20220 (In-Person)
Singapore & Hong Kong – Oct 19, 2022 (Virtual)
Singapore & Hong Kong – Oct 26, 2022 (Virtual)
Sydney, Australia – Nov 2, 2022 (In-Person)
Phoenix, AZ-  Nov 3, 2022 (In-Person)
Boulder, CO – Nov 8, 2022 (Virtual)
Melbourne, Australia – Nov 8, 2022 (In-Person)
Indiana & Michigan – Nov 8, 2022 (Virtual)
Toronto, Canada - Nov 10, 2022 (Virtual)
Salisbury, England – Nov 15, 2022 (In-Person)
Indiana & Michigan – Nov 16, 2022 (Virtual)
Washington, DC – Nov 16, 2022
Boulder, CO – Nov 17, 2022 (Virtual)
Amsterdam, The Netherlands –Nov 17, 2022 (In-Person)
Melbourne, Australia – Nov 29, 2022 (In-Person)
Toronto, Canada - Dec 1, 2022 (Virtual)
Dallas, TX – Dec 8, 2022 (In-Person)
Annapolis, MD – Mar 7, 2023 (In-Person)

COACHING: 
Now is the time to start planning for a strong Q4 and 2023. Implementing Scaling Up is not an overnight process but you can see quick wins if you know where to start. Our Scaling Up Certified Coaches™ are masters at guiding you and your leadership team through the implementation of the Scaling Up Performance Program. Using our custom diagnostic approach from Day 1, we can match you with the right coach to help you scale faster.

We even have a team member dedicated to helping you find the perfect Scaling Up Certified Coach.™ Schedule a complimentary, personal follow-up. CLICK HERE! Or check out our FAQs. Additional questions can be sent to coaching@scalingup.com.

Better Book Club –
What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com.

Write Your Own Book
Whether you want to make it to the bestseller lists or just sell a lot more of your goods or services, with a profound competitive edge over the competition, Book The Business: How to Make BIG Money With Your Book Without Selling a Single Copy is for you! Request your free copy of this ground-breaking book at advantagefamily.com/scalingup.

TECHNOLOGY:
ScalingUp Scoreboard Integrated with Salesforce, Slack, and Zapier (allowing it to connect with 1000s of systems), use Scoreboard to provide your team (working remotely even more important!) a real-time visual dashboard of cascading priorities and metrics. Get a personalized tour of Scaling Up Scoreboard to see how you can use it to better implement Scaling Up in your business.

EDUCATION: 
Growth Institute Online Executive Education:
Master of Business Dynamics
Scaling Up Master Business Course
Exponential Organizations Master Business Course
Topgrading Master Business Course

Planning to Exit?
It’s the most critical decision a business owner will make in their lifetime – and over my 40 years of helping firms, I’ve seen owners taken advantage of time and time again – leaving tens of millions on the table. You’re up against sophisticated buyers who have done hundreds of acquisitions – whereas this is often your first rodeo. And these buyers have a formula for ripping you off – and it works. Seeking help, owners find the big M&A firms, especially those specializing in your industry, are more beholden to the buyers than the sellers (they will tell you otherwise). They are not your friend in the process, just another transaction. Email me to get a white paper on what to avoid when exiting verne@scalingup.com.

Did you miss previous insights? - read here

Read Verne's Insights on Kindle http://www.amazon.com/gp/product/B003SX13YI

Follow Verne on Instagram: @scalingup2.0

Sign up for Verne's Weekly Insights

First Female; Record Robots; Daughters Double; Quiet Quitters Webinar Sept 13

Wherever women succeed, businesses will succeed.
                                            Martha McSally

Before I became a fighter pilot, everyone said that women didn't have the physical strength. Well, I had just completed the Hawaii Ironman Triathlon.
                                            Martha McSally

Quiet Quitting? “#1 Culture Playbook” Webinar – Sept 13, 3 pm ET 
Author of one of the top 5 biz books in 2021, culture expert Kevin Oakes joins Jay Jamrog, i4cp co-founder and futurist, to present a blueprint for a more engaged workforce. Author of Culture Renovation, Kevin will discuss the latest research on how to retain, grow, and engage employees – especially those working remotely. Sign up here for next Tuesday’s 3 pm ET webinar

First Female Combat Pilot… 
…and the first female to lead a fighter squadron, Martha McSally, is keynoting the Scaling Up Summit in Denver, Oct 18 – 19. Author of Dare to Fly: Simple Lessons in Never Giving Up, she’ll be sharing her story and lessons from the edge. She’ll join three other keynoters – Joe Polish, Shailee Basnet, and Mike Maddock – along with entertainer Biff Gore. Tune up your Scaling Up tools/techniques and add a dose of inspiration and energy. Join us for our annual two days of preparing for 2023 and beyond!!

From A$50 million to A$100 million in 12 Months (Scaling Up Case Study)
Scaling Up works! This latest Scaleups.com article details how Grace and Belle Thomson took over their mother’s Australia-based business, when she passed away suddenly a year ago, and doubled the firm in 12 months. With the help of Scaling Up coach Herb Cogliano, they accelerated the implementation of Scaling Up, something their mom started in 2020. With over 7000 nurses in a highly competitive market for talent, please invest 2-minutes to read how they won this war for talent and scaled from 5000 shifts per week to over 16,000.

Driving Revenue – Hunt Big Sales
Meeting your sales goals? Growing revenue through big sales is absolutely critical to scaling up your business! Click here if you would like some serious help from gurus Tom Searcy and his partner Carajane Searcy Moore. Carajane keynoted our last summit and has already helped several firms double their sales and double their closing speed.

Sales and Marketing Working Together
Where sales and marketing work closely together to identify and go after the most profitable clients, 76% of firms see revenue growth. When sales and marketing don’t, it’s 43% of firms seeing growth. Marketing must identify specific targets for salespeople and arm them with the data to be one step ahead of the client. Read Searcy’s book Life After the Death of Sales. Then reach out to them – they have helped firms generate over $18 billion in new revenue – they are the real deal.

Fun Fact – Record Number of Robots Sold
For the 3^rd consecutive quarter, a record number of robots have been sold in the US. This Fortune article details the numbers.

Weekend Countdown – 1-Minute of Wisdom
Enjoy this kickoff to your weekend – some bits of wisdom from a fresh set of wise teachers, updated each weekend.
https://vimeo.com/showcase/weekendcountdown

Order a box of 20 Scaling Up books
Want to save 50% over the price on Amazon? Go to this link.

TECHNOLOGY:
ScalingUp Scoreboard Integrated with Salesforce, Slack, and Zapier (allowing it to connect with 1000s of systems), use Scoreboard to provide your team (working remotely even more important!) a real-time visual dashboard of cascading priorities and metrics. Get a personalized tour of Scaling Up Scoreboardto see how you can use it to better implement Scaling Up in your business.

SCALING UP WORKSHOPS:
Engage your team with interactive workshops to optimize your company’s performance.
(list of workshops below)

Amsterdam, The Netherlands – Sept 9, 2022 (In-Person Master Class)
Melbourne, Australia – Sep 13, 2022 (In-Person)
Madison, NJ – Sept 14, 2022
India – Sep 16, 2022 (Virtual)
New Orleans, LA – Sept 22, 2022 (Virtual)
Scottsdale, AZ – Sept 22, 2022 (In-Person)
Columbus, OH – Sep 23, 2022 (In-Person)
Buffalo / Niagara Falls Region, New York – Sep 23, 2022 (In-Person)
Toronto, Canada – Sept 26, 2022
Amsterdam, The Netherlands – Sept 27, 2022
Brisbane, Australia – Oct 5, 2022 (In-Person)
Rochester, NY-  Oct 6, 2022 (in-Person)
Toowoomba, Australia – Oct 6, 2022 (In-Person)
Minneapolis, MN – Oct 6, 2022 (In-Person)
Oxford, UK – Oct 12, 2022 (In-Person)
Toronto, Canada - Oct 13, 2022 (Virtual)
Auckland, New Zealand – Oct 18, 20220 (In-Person)
Singapore & Hong Kong – Oct 19, 2022 (Virtual)
Singapore & Hong Kong – Oct 26, 2022 (Virtual)
Sydney, Australia – Nov 2, 2022 (In-Person)
Phoenix, AZ-  Nov 3, 2022 (In-Person)
Melbourne, Australia – Nov 8, 2022 (In-Person)
Indiana & Michigan – Nov 8, 2022 (Virtual)
Toronto, Canada - Nov 10, 2022 (Virtual)
Salisbury, England – Nov 15, 2022 (In-Person)
Indiana & Michigan – Nov 16, 2022 (Virtual)
Washington, DC – Nov 16, 2022
Melbourne, Australia – Nov 29, 2022 (In-Person)
Toronto, Canada - Dec 1, 2022 (Virtual)
Dallas, TX – Dec 8, 2022 (In-Person)
Annapolis, MD – Mar 7, 2023 (In-Person)

Planning to Exit?
It’s the most critical decision a business owner will make in their lifetime – and over my 40 years of helping firms, I’ve seen owners taken advantage of time and time again – leaving tens of millions on the table. You’re up against sophisticated buyers who have done hundreds of acquisitions – whereas this is often your first rodeo. And these buyers have a formula for ripping you off – and it works. Seeking help, owners find the big M&A firms, especially those specializing in your industry, are more beholden to the buyers than the sellers (they will tell you otherwise). They are not your friend in the process, just another transaction. Email me to get a white paper on what to avoid when exiting verne@scalingup.com.

EDUCATION: 
Growth Institute Online Executive Education:
Master of Business Dynamics
Scaling Up Master Business Course
Exponential Organizations Master Business Course
Topgrading Master Business Course

COACHING: 
Now is the time to start planning for a strong Q4 and 2023. Implementing Scaling Up is not an overnight process but you can see quick wins if you know where to start. Our Scaling Up Certified Coaches™ are masters at guiding you and your leadership team through the implementation of the Scaling Up Performance Program. Using our custom diagnostic approach from Day 1, we can match you with the right coach to help you scale faster.

We even have a team member dedicated to helping you find the perfect Scaling Up Certified Coach.™ Schedule a complimentary, personal follow-up. CLICK HERE! Or check out our FAQs. Additional questions can be sent to coaching@scalingup.com.

Better Book Club –
What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com.

Write Your Own Book
Whether you want to make it to the bestseller lists or just sell a lot more of your goods or services, with a profound competitive edge over the competition, Book The Business: How to Make BIG Money With Your Book Without Selling a Single Copy is for you! Request your free copy of this ground-breaking book at advantagefamily.com/scalingup.

Did you miss previous insights? - read here

Read Verne's Insights on Kindle http://www.amazon.com/gp/product/B003SX13YI

Follow Verne on Instagram: @scalingup2.0

Sign up for Verne's Weekly Insights   

Adam Grant, Anthony Hopkins; Resentment; The Voice

You have to believe it before you see it.
                                              Jeremiah Say

Be so good they can’t ignore you.
                                              Steve Martin

“The Voice” Biff Gore Performing at Summit – Oct 18 - 19 
This video shows the performance where Denver-based Biff Gore had all four judges turn on The Voice. Bringing us back from breaks and closing out each day, Biff will share his soulful talent throughout the Scaling Up Summit in the beautiful Denver Center for Performing Arts.

Anthony Hopkins -- Believe, Believe, Believe 
Renowned actor Anthony Hopkins (Silence of the Lambs, etc.) shares a powerful two-minutes on the power of belief, conveyed in a way only someone of his skill can deliver! I know I’m late to the party sharing this, but a nice back-to-school reminder for your children and a boost for your team going into the last four months of the year (with all the craziness going on!)

Adam Grant -- Leaders, Repeat Yourself a Lot!!
Like Anthony above (Believe, Believe, Believe), uber psychology prof Adam Grant notes in his latest article: “It’s better to overcommunicate and sound redundant than to under-communicate and seem unclear and uncaring.” In short, it’s hard for you to overdo it with most leaders way underperforming. Please take 2-minutes to scan his always insightful post. What is your message/vision/priority you need to share with your team going into these final four months? Repeat it, in some way, every day/week – and always in your weekly message out to the entire firm (you are doing this?).

Resentment – How to Cure Quickly 
Ripped off, lied to, cheated, maligned, abused – it can generate resentment within your soul. Perennial favorite speaker at our Scaling Up Summits, Rabbi Stephen Baars released last week an impactful 7-minute video that provides an unusual perspective that just might end your debilitating resentment forever.
https://www.youtube.com/watch?v=-UzqedEX6HM

Weekend Countdown – 1-Minute of Wisdom
Enjoy this kickoff to your weekend – some bits of wisdom from a fresh set of wise teachers, updated each weekend.
https://vimeo.com/showcase/weekendcountdown

Order a box of 20 Scaling Up books
Want to save 50% over the price on Amazon? Go to this link.

COACHING:
Now is the time to start planning for a strong Q4 and 2023. Implementing Scaling Up is not an overnight process but you can see quick wins if you know where to start. Our Scaling Up Certified Coaches™ are masters at guiding you and your leadership team through the implementation of the Scaling Up Performance Program. Using our custom diagnostic approach from Day 1, we can match you with the right coach to help you scale faster.

We even have a team member dedicated to helping you find the perfect Scaling Up Certified Coach.™ Schedule a complimentary, personal follow-up. CLICK HERE! Or check out our FAQs. Additional questions can be sent to coaching@scalingup.com.

EDUCATION: 
Growth Institute Online Executive Education:
Master of Business Dynamics
Scaling Up Master Business Course
Exponential Organizations Master Business Course
Topgrading Master Business Course

Planning to Exit?
It’s the most critical decision a business owner will make in their lifetime – and over my 40 years of helping firms, I’ve seen owners taken advantage of time and time again – leaving tens of millions on the table. You’re up against sophisticated buyers who have done hundreds of acquisitions – whereas this is often your first rodeo. And these buyers have a formula for ripping you off – and it works. Seeking help, owners find the big M&A firms, especially those specializing in your industry, are more beholden to the buyers than the sellers (they will tell you otherwise). They are not your friend in the process, just another transaction. Email me to get a white paper on what to avoid when exiting verne@scalingup.com.

SCALING UP WORKSHOPS:
Engage your team with interactive workshops to optimize your company’s performance.
(list of workshops below)

India – Sep 7, 2022 (Virtual)
Toronto, Canada - Sep 8, 2022 (Virtual)
Amsterdam, The Netherlands – Sept 9, 2022 (In-Person Master Class)
Melbourne, Australia – Sep 13, 2022 (In-Person)
Madison, NJ – Sept 14, 2022
New Orleans, LA – Sept 22, 2022 (Virtual)
Scottsdale, AZ – Sept 22, 2022 (In-Person)
Columbus, OH – Sep 23, 2022 (In-Person)
Buffalo / Niagara Falls Region, New York – Sep 23, 2022 (In-Person)
Toronto, Canada – Sept 26, 2022
Brisbane, Australia – Oct 5, 2022 (In-Person)
Rochester, NY-  Oct 6, 2022 (in-Person)
Toowoomba, Australia – Oct 6, 2022 (In-Person)
Minneapolis, MN – Oct 6, 2022 (In-Person)
Oxford, UK – Oct 12, 2022 (In-Person)
Toronto, Canada - Oct 13, 2022 (Virtual)
Auckland, New Zealand – Oct 18, 20220 (In-Person)
Singapore & Hong Kong, China – Oct 19, 2022 (Virtual)
Annapolis, MD – Oct 25, 2022 (In-Person)
Singapore & Hong Kong, China – Oct 26, 2022 (Virtual)
Amsterdam, The Netherlands – Sept 27, 2022
Sydney, Australia – Nov 2, 2022 (In-Person)
Phoenix, AZ-  Nov 3, 2022 (In-Person)
Indiana & Michigan – Nov 8, 2022 (Virtual)
Toronto, Canada - Nov 10, 2022 (Virtual)
Salisbury, England – Nov 15, 2022 (In-Person)
Indiana & Michigan – Nov 16, 2022 (Virtual)
Washington, DC – Nov 16, 2022
Melbourne, Australia – Nov 29, 2022 (In-Person)
Toronto, Canada - Dec 1, 2022 (Virtual)
Dallas, TX – Dec 8, 2022 (In-Person)

TECHNOLOGY:
ScalingUp Scoreboard Integrated with Salesforce, Slack, and Zapier (allowing it to connect with 1000s of systems), use Scoreboard to provide your team (working remotely even more important!) a real-time visual dashboard of cascading priorities and metrics. Get a personalized tour of Scaling Up Scoreboardto see how you can use it to better implement Scaling Up in your business.

Better Book Club –
What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com.

Write Your Own Book
Whether you want to make it to the bestseller lists or just sell a lot more of your goods or services, with a profound competitive edge over the competition, Book The Business: How to Make BIG Money With Your Book Without Selling a Single Copy is for you! Request your free copy of this ground-breaking book at advantagefamily.com/scalingup.

Did you miss previous insights? - read here

Read Verne's Insights on Kindle http://www.amazon.com/gp/product/B003SX13YI

Follow Verne on Instagram: @scalingup2.0

Sign up for Verne's Weekly Insights