Don't let yesterday take up too much of today.
Will Rogers
Life isn't a matter of milestones, but of moments.
Rose Kennedy
Happy Thanksgiving in the US – why insights going out today.
$8 million to $35 million in 4 Years – Digital Marketing Agency 
InfoTrust helps giant brands such as L’Oréal, Johnson & Johnson and Nestle make better decisions using data. This ScaleUps.com article details how this Cincinatti-based firm has scaled 4x in four years after CEO Alex Yastrebenetsky attended our CEO Boot Camp in 2018 and then engaged a Scaling Up coach Marshal Martin. With four additional offices around the globe, Alex has focused on being a great place to work by applying for and winning multiple awards. Set a goal in 2023 to win more of these awards – and using our tools always impresses the judges of these awards. Please take 2-minutes to read all these unique things Alex is doing to power his firm in a very competitive space.
Season of Giving – InfoTrust Donated More Than $400k
From fiscal 2020 to fiscal 2022, the InfoTrust foundation has donated more than $400,000 to causes such as Cincinnati Children’s Hospital, the anti-trafficking group Operation Underground Railroad and Feeding America, which fights hunger. The company has also committed 1% of its billable time to pro bono services. How is your firm giving back to your local community (especially children’s programs)?
Bill Gates Holiday Book List 
This year Bill Gates shared five of his favorite books of all time, including Bono’s Surrender: 40 Songs, One Story released Nov 1. This CNBC article provides nice summaries of each book – worth a minute to scan. The other four (see how many you’ve already read): The Inner Game of Tennis; Mendeleyev’s Dream; Team of Rivals; and Stranger in a Strange Land.
TEDx -- How to Stop Fighting Against Time 
This TEDx talk summarizes Oliver Burkeman’s huge bestseller Four Thousand Weeks: Time Management for Mortals. In short, he suggests we spend too much time trying to be productive and clearing our in-box (in fact, answering more emails generates more emails!). It’s time to realize you’re NOT going to get everything done and, instead (surprise, surprise), be clear on the one or two most important priorities and focus on completing them, even if many other things get set aside. All our lives are short, which is a gift!! Please take 17 minutes to save you the time of reading his book!
OECD Projects Growth in 2023
Chaotic, yes. Recession, who knows! The world economy is expected to grow 3.1% in 2022 and another 2.2% in 2023 according to OECD projections in this Fortune article from yesterday. Even if global GPD dropped 5% in 2023, it would still surpass 2019 record levels. In short, if you can’t find a way to make a million or a billion, the constraint is within you or your business model. Let us help you and your team unlock your full potential.
Weekend Countdown – 1-Minute of Wisdom
Enjoy this kickoff to your weekend – some bits of wisdom from a fresh set of wise teachers, updated each weekend.
https://vimeo.com/showcase/weekendcountdown
Order a box of 20 Scaling Up books
Want to save 50% over the price on Amazon? Go to this link.
SCALING UP WORKSHOPS:
Engage your team with interactive workshops to optimize your company’s performance.
(list of workshops below)
Melbourne, Australia – Nov 29, 2022 (In-Person)
Barcelona, Spain – Nov 30, 2022 (Virtual)
Toronto, Canada - Dec 1, 2022(Virtual)
Wilmington, NC - Dec 2, 2022 (In-Person)
Dallas, TX – Dec 8, 2022 (In-Person)
Denver, CO – Dec 15, 2022 (Virtual)
Denver, CO – Dec 19, 2022 (Virtual)
Amsterdam, The Netherlands – Jan 13, 202 (In-Person)
Hong Kong – Jan 18, 2023 (Virtual)
Toronto, Canada – Jan 19, 2023 (Virtual)
Columbus, Ohio – Jan 20, 2023 (In-Person & Virtual options)
Bengaluru/Hyderabad/India – Jan 25, 2023 (Virtual)
Ann Arbor, MI – Jan 26, 2022 (In-Person)
Amsterdam, The Netherlands – Feb 7, 2023 (In-Person)
Sydney, Australia - Feb 9 - 10, 2023 (In-Person)
Costa Mesa, CA – Feb. 16, 2023 (In-Person)
Toronto, Canada – Feb 16, 2023 (Virtual)
Washington, DC – Feb 22, 2023 (In-Person)
Toronto, Canada – March 16, 2023 (Virtual)
Hong Kong/Singapore – March 22, 2023 (Virtual)
Bengaluru/Hyderabad/India – March 29, 2023 (Virtual)
COACHING: 
Now is the time to start planning for a strong Q4 and 2023. Implementing Scaling Up is not an overnight process but you can see quick wins if you know where to start. Our Scaling Up Certified Coaches™ are masters at guiding you and your leadership team through the implementation of the Scaling Up Performance Program. Using our custom diagnostic approach from Day 1, we can match you with the right coach to help you scale faster.
We even have a team member dedicated to helping you find the perfect Scaling Up Certified Coach.™ Schedule a complimentary, personal follow-up. CLICK HERE! Or check out our FAQs.Additional questions can be sent to [email protected].
Better Book Club –
What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com.
EDUCATION:
Growth Institute Online Executive Education:
Master of Business Dynamics
Scaling Up Master Business Course
Exponential Organizations Master Business Course
Topgrading Master Business Course
Planning to Exit?
It’s the most critical decision a business owner will make in their lifetime – and over my 40 years of helping firms, I’ve seen owners taken advantage of time and time again – leaving tens of millions on the table. You’re up against sophisticated buyers who have done hundreds of acquisitions – whereas this is often your first rodeo. And these buyers have a formula for ripping you off – and it works. Seeking help, owners find the big M&A firms, especially those specializing in your industry, are more beholden to the buyers than the sellers (they will tell you otherwise). They are not your friend in the process, just another transaction. Email me to get a white paper on what to avoid when exiting [email protected].
Become an Authority and Reduce Your Marketing Investment
Top leaders know that branding is not a luxury, it’s a necessity. Becoming an authority means you and your brand are synonymous with trust and confidence. Growing brand equity translates to greater pricing power and the ability to reduce marketing costs. If you’re interested in proven strategies to help outflank your competition and grow your audience, request a free copy of Authority Marketing.
TECHNOLOGY:
Scaling Up Scoreboard Integrated with Salesforce, Slack, and Zapier (allowing it to connect with 1000s of systems), use Scoreboard to provide your team (working remotely even more important!) a real-time visual dashboard of cascading priorities and metrics. Get a personalized tour of Scaling Up Scoreboard to see how you can use it to better implement Scaling Up in your business.
Better Book Club –
What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com.
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