Dear ScaleUps,
Hope it’s been a productive and purposeful week. Here are some insights/opportunities to help you outlearn/outthink the competition.
The relationships you have with family and close friends are going to be the most important sources of happiness in your life. But you have to be careful… | |
Clayton Christensen from How Will You Measure Your Life? |
“Jobs to be Done” Strategy Guru Passes Away at 67 --
The world lost one of the top business thinkers/gurus this past week. Clayton Christensen popularized my favorite “jobs to be done” strategy question. Only when you are crystal clear the job your product or service is doing for customers – often synonymous with the “words you own” in the minds of a market (Google’s job is helping you search for answers) – can you innovate around it. His 4-minute “job of a milkshake” video is classic. Please watch and reflect on your own products/services.
Innovator’s Dilemma --
The research and book that made Clayton famous is The Innovator’s Dilemma. It was both Steve Jobs’ and Andy Grove’s (of Intel fame) favorite book. This book explained how mere mortal companies could take down the Fortune 500 by finding a niche and serving it, initially, with a clunky product/service and then rapidly innovating to disrupt a mainstream market. Again, there is a 4-minute video that summarizes the important ideas from his critically-acclaimed book – again, please watch and reflect.
How Will You Measure Your Life --
Toward the end of his life, after suffering a stroke and contracting cancer, Clayton authored an HBR article and book titled How Will You Measure Your Life. This Forbes article does an excellent job summarizing the three key lessons:
- Do not over invest in work, and under invest in relationships
- Failure is progress
- Always stick to your principles
Please take 2 minutes to read the article – and get the rest of the quote from above (…you have to be careful…).
10 Minutes Hardly Summarizes Clayton’s Life --
Clayton’s impact has been calculated into the billions – spawning entire category killing companies – along with scores of colleagues who felt this Mormon’s love for people near and far. Yet knowing how busy you are, curating the two 4-minute videos and the 2-minute article was my way of helping to spread this man’s important teachings – I hope you’ll dig further.
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