The Agile Scaleup

Strange Management Tip; 4th Stakeholder; Performance w/ Purpose; Epic Content Marketing

"...keeping you great"

HEADLINES: (Happy Year of the Horse)

If our history and trajectory have taught us one thing, it's that we have to think in terms of both quarters and generations.
	Indra Nooyi, CEO PepsiCo

Epic Content Marketing -- named one of the top 5 biz books in 2013, Joe Pulizzi's book Epic Content Marketing does the best job I've seen in outlining concrete steps companies can take to use content to attract customers - the idea that customers don't want to be sold, they want to be educated. Go directly to Chapter 2 and read the quick history of content marketing, starting with John Deere in 1895 - history which provided me an insightful context I never had before. Then come hear Joe keynote the Leadership Summit by Fortune in Orlando May 13 - 14. Book club and GazellesPro members will receive the book next week.

CEO Writes Employee's Parents -- yes, PepsiCo CEO Indra Nooyi, wrote the parents of her senior leaders (direct reports). This is just one of many interesting management ideas this leading CEO has used as she's driven the stock price from $50 to $80 during the crisis. Take 7 minutes to read this lengthy Fortune interview from Davos - or scroll down the article quickly and just read about why she wrote the parents of her senior leaders (the question references this). BTW, Pepsi is sponsoring the halftime show at the Super Bowl - Go Broncos!!

4th Stakeholder -- I'm thinking of revising the One-Page Strategic Plan to add a fourth stakeholder. Evidence is clear that a company must equally balance the needs of the employees, customers, and shareholders (top left of one-page plan), but Indra Nooyi speaks deeply about the importance of the broader community -- a 4th stakeholder that can't be ignored. This aligns with the overall "megatrend" of Conscious Capitalism. If you only read one biz article this week, read the Indra interview. Lots of lessons about going global, doing what's right, and caring about people.

"Performance with Purpose" -- and if this phrase interests you at all, check out this Pepsico landing page including a letter from Indra. The whole page and message is nicely crafted. Always worth learning from some of the better big companies.

Co-CEOs? -- speaking of leadership, one of the pieces I wrote for Fortune over the holidays was about co-CEOs and if this really works (rarely!). Co-founders, family-owned businesses, and professional service firms are especially susceptible to this arrangement. If you're facing this situation, please take one minute to glance through this article and see how you might handle.

FYI, Hotel Rooms Running Low -- we know many of you register for the Summits later since we don't give early bird discounts (everyone pays the same tiered pricing - breaks for bringing teams or GazellesPro member), but hotel rooms for the Summit are going quickly again - so at least make reservations at the Orlando World Center Resort -- $169/night. The rate extends 3 days before and after if you want to stay the weekend. And a $250 deposit is all that's needed to register - first come first served on seats - like a rock concert - so register now for this gathering of "gazelles."

COACHING:

Need help implementing the Rockefeller Habits?

Dilbert on Goals; End Aging; Diets Suck! Solutions; Fortune Stories Needed

HEADLINES: 

Stories Needed for New Fortune Column -- see below, but first...

Live Topgrading Webinar TODAY 2pm EST -- hiring someone in 2014, including low-level positions? Vague Job Descriptions, Ineffective Reference Checking, and Screening for Resumes are just some of the challenges that companies of every size face. If you head up the "People" function in a growing business, register for the Live webinar.

Dilbert on Systems vs. Goals -- losing 10 pounds is a goal, learning to eat right is a system - and systems ALWAYS trump goals. Scott Adams, creator of the famous cartoon series Dilbert, digs into this important distinction in his new book How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life (does anyone know Scott? I would like to invite him to a Summit). Here's a link to his blog which does an excellent job of describing the difference between a goal and a system (working out 3 - 4 times per week is a goal, not a system). This is exactly why the Rockefeller Habits processes/systems, like the daily huddle, help companies achieve their goals. Routines (systems) set you free!!

Diets Suck! -- speaking of losing 10 pounds (which I seriously need to after the holidays in the US), Diets Suck! is the name of a new book released this week by Rockefeller Habits fan Stephen Adele, founder/CEO of iSatori nutrition company. Endorsed by Keith Ferrazzi, Dr. Andrew Rosenthal (Harvard Med School); Dr. Mark Goulston; and many other credible experts, Adele shares 7 lessons based on seven very real and inspiring weight-loss stories written in parable style.

Business Impact -- you really notice the overweight issue living in Barcelona and then coming back to the US for the holidays. And employees who are sick, unhealthy and overweight, cost businesses billions of dollars every year in lost work (sick) days, performance, and healthcare costs which are crushing all of us. Companies can reverse this trend and save themselves lots of precious capital by freeing employees of yo-yo dieting and helping them to make a permanent lifestyle change to completely transform how they look and feel. It's why I'm a fan of Adele's book.

Giving Back -- and this note from Adele, who grew up dirt poor, "This is going to be a lot of fun this week as we strive to hit the amazon.com and NYT best-seller lists... and more important, proceeds (our Eat-smart nutrition bars) will be donated to the organization which is very dear to my heart -- Feeding America's "backpack" program, to feed lots of deprived and famished children in the U.S. I love this organization because, as you may know, my Mom and I relied on them to feed us, when I was a dirt-poor kid. Our goal is donate 10,000 bars to them, because we sell 10,000 Diets Suck! books. WE can do it, together!" Go, Stephen, go!!

Ending Aging As We Know It -- and for those interested in anti-aging, the book Decoding Longevity by Dr. Bryant Villeponteau, was recently released. Dr. Bryant Villeponteau has 25 years of scientific leadership in aging research and over 60 scientific journal and patent publications. He has a Ph.D. in Biology from UCLA and was Assistant Professor of Biological Chemistry at the University of Michigan Medical School in the Institute of Gerontology. Dr. Villeponteau later led the research group at Geron Corporation, where he was the lead inventor in cloning human telomerase, thereby winning the DISTINGUISHED INVENTOR AWARD for the 2nd best US patent of 1997. He cofounded Centagen, a Colorado stem cell company, and currently uses genetics and machine learning technologies to develop antiaging supplements and drugs. FYI, I've been taking their Stem Cell 100 product for the last five years, as have several of my CEO friends.

Latest on Vitamin C -- in addition, I've been receiving high dose IV Vitamin C for almost 15 years (50 grams every couple months) and recently provided some seed funding for a new Vitamin C Institute. There is so much mis-information out there about Vitamin C (dosage really matters, like all other "medicines"). Here is an excellent summary of the health benefits of Vitamin C from a medical team out of New Zealand, the most progressive country in utilizing this vital supplement.

Fortune Stories Needed -- Patents/Company -- this might be the most important KPI for companies this century. Owning defendable IP is critical. For my next Fortune column, I'm looking to hear from companies that have been aggressive about filing for patents and otherwise protecting their great ideas -- especially from firms outside of the tech field, where you would expect a proactive approach. What innovations have you protected? Has protecting your ideas added to the value of your firm in a measurable way or helped you get financing? How did you streamline the process of protecting your intellectual property? Let me know the name of your company, the city where it is based, annual revenue and number of employees when you respond. Please email me at [email protected]

COACHING:

Need help implementing the Rockefeller Habits?

52,000 Applicants; IBM's 5 Predictions; 100 Best Places; Verne Webinar Tuesday

"...keeping you great"

HEADLINES:

Verne Harnish Webinar Jan 21 1pm - 2pm ET -- I'll be hosting a complimentary one hour webinar entitled "Eliminate the 5 Business Diseases so you can Scale-up Your Business in 2014."

Five ways to make it in the U.S.A. -- this is the headline (very US centric, my apologies to our global readers) of my latest Venture column in the Feb 3 Fortune magazine - here's a link online. It focuses on five ways for US-based firms to differentiate themselves from global competitors including playing the patriot card in the US. Thanks to Steven Krane at start-up 800razors.com and Thomas Hill at $230 million Kimray for sharing their insights.

100 Best Places to Work -- Fortune's annual list was released this week and Google tops the list as the Best Place to Work. SAS, Boston Consulting Group, Edward Jones, and Quicken Loans round out the top 5. Here's a link to the entire list - worth taking 1 minute to scan down through - then you can click on any company to get the lowdown on why they won to mine ideas you might implement in your own company. Have your head of "People" take a few hours to sort through the ideas and make recommendations.

52,000 Applicants for 569 Openings -- And perennial favorite Rackspace came in at #29, up from #34 last year. One indication of their popularity - last year nearly 52,000 applied for their 569 new job openings, blowing away the 20:1 ratio we recommend as a minimum if you're going to hire great people (one of the reasons it's important to apply and win local awards like this). Here are the details behind Rackspace's success.

IBM's Top 5 Predictions in 5 Years -- after 8 years of providing these predictions, IBM has about a 50% success rate - not bad. I find their insights valuable as we help clients explore their 3 - 5 year priorities using our new SWT Trends tool. Here are IBM's latest predictions:

1. Smarter Schools using Big Data
2. Self-correcting Cities
3. Digital Guardians
4. Medical Treatment Tailored to your DNA (the one of think will do more harm initially!)
5. Local Shopping Makes a Comeback

Here's a link to more details behind each 5 year trend - worth 2 minutes to scan through if you're on the strategic thinking team for the company.

New Top International Fashion Brand in India -- and congratulations to YPOer Sanjeev Mohanty and his team at Benetton India for besting Levi's and becoming the new top international fashion brand in India. His team have been active practitioners of the Rockefeller Habits and Sanjeev is chairing the first "Making the Rockefeller Habits Rock" 2.5 day workshop for YPOers and their teams April 2 - 4 in New Delhi, India.

COACHING:

Need help implementing the Rockefeller Habits?

IBM's $100 Million Venture Fund; End of Humans; Great Music; 4Es of Markets

"...keeping you great"

HEADLINES: (power of Artificial Intelligence)

Beattle's "While My Guitar Gently Weeps" -- listen to this six minute rendition (hopefully through good speakers) of Juanito Pascual's version of a Beattle's classic while reading the insight. Juanito is one of the world's top flamenco guitarists (you'll see why at the 3:16 spot in the song) and is a regular performer at the Fortune Summits. His album debuts Feb 15 at the Sander Theatre in Cambridge, MA. I have four tixs to the VIP party and concert - first to email me gets them! Then click on this link and enjoy some great music.

Open Doors for Others -- there isn't a simpler definition of what great leaders do than this. Bill Treasurer, in his latest book Leaders Open Doors, describes six unique opportunity doors leaders open to drive profits and performance. GazellesPro and book club members will receive his book next week. Then come hear Bill keynote the Leadership Summit May 13 - 14, Orlando.

The Final Invention -- this is the name of a powerful book subtitled "Artificial Intelligence and the End of the Human Era." Author James Barrat notes that intelligence always wins and computers will surpass humans in not the too distant future. Can we count on robots to remain friendly and supportive of humans? It's likely one of the most important questions of our children's generation. Have your children read this book.

IBM Announces $1 billion "Watson" Project -- and IBM is offering $100 million in venture capital to companies willing to create artificial intelligent systems for business. If Watson can beat our best Jeopardy champs, might it also make better, faster decisions in business? Notes this Jan 8 Fast Company article "The platform is designed for users to ask Watson questions, with Watson giving answers -- such as medical diagnoses for hard-to-diagnose diseases, or the likely outcome of business decisions -- on the spot." I believe this is the beginning of the end of professional service firms as we know them.

Tax Optimization -- with over 17,000 pages of tax code, does any business owner truly believe their tax accountant can suggest the best, most optimum tax strategy? No way!! And if you do any kind of international business, there isn't a firm on the planet that isn't just guessing at a strategy. I met Monday evening with one of the advisors to the Watson project and suggested that a tax optimization system should be one of the first applications of Watson to business. Any one of the insight readers up for submitting a proposal to IBM's Watson venture fund?

CrowdMed Diagnostics (wish I could invest) -- and the crowd still remains a powerful collective intelligence system. After my rant about no one trusting institutions and preferring recommendations of the crowd, Jared Heyman emailed me about his latest venture CrowdMed. It is the world's first crowd-sourced medical diagnosis website. Notes Heyman, "We harness the wisdom of crowds to solve even the world's most difficult medical mysteries, much faster and less expensively than the traditional medical system. We're based in San Francisco and backed by some of the Valley's top venture capital firms (Andreessen Horowitz, Greylock Partners, NEA, Khosla Ventures & Y Combinator). I immediately emailed back and begged to invest, especially after seeing that Andreessen Horowitz is a top backer. Not an option right now.

Overhaul Your Strategy -- my recent Fortune article highlights the key signs it's time to revamp your strategy and change up the 4Ps or 4Es of marketing. And when it comes to "Product" you better consider an artificial intelligence or crowdsourcing upgrade!! Take 2 minutes to scan the article including a link to the 4Es of marketing which should provide a powerful agenda for your marketing function in 2014.

What Technology Won't Replace -- ...at least anytime soon are performers. Replace my tax accountant with a computer, but not Juanito Pascual!! With 47% of jobs being replaced by robots this generation, the winners will be performers - of all kinds.

COACHING:

Need help implementing the Rockefeller Habits?

Best Management Tool; Best Management Question; 3 Barriers to Scaling Up

"...keeping you great"

HEADLINES: (Happy New Year!)

To Start the New Year -- ...here are three quick reads (I'm still vacationing, thus the short insight):

Most Important Management Question -- here's a 79 second video describing the most important question biz leaders must answer to drive performance in their organization - hats off to John Ratliff for the insights and Joe Polish and his Genius Network for the illustrated video.

Three Barriers to Growth -- my latest Fortune article details the three primary barriers to scaling up a business:

1. The Inability of Leaders to Let Go
2. Being a Cheapskate (not funding systems)
3. Not Adjusting to Unforgiving Market Dynamics.

Please take 2 minutes to scan the specifics.

Best Low Tech Management Tool --...the lunch table!! This Entrepreneur magazine article highlights how companies (SpareFoot in Austin is one example) are encouraging employees to eat lunch together - and the size of the table matters. A long 10 - 12 person table facilitates connections much better than small four-person tables. John D. Rockefeller's daily luncheon with his 9 directors is coming back in vogue!! Take 3 minutes to read through this insightful article. And don't forget Big Ass Fans' ritual of management hosting an informal dinner with a few employees each week. The Latin meaning of company is "to share bread" - decide to "Never Eat Alone" in 2014!!

COACHING:

Need help implementing the Rockefeller Habits?