"...out-learning the competition"
HEADLINES: "It takes a village of gurus to grow a company!"
| "Evolution requires us to continually refresh our competitive advantage ... always with some part of our business portfolio at risk and in play. To innovate forever, in other words, is not an aspiration; it is | |
| a design specification. It is not a strategy; it is a requirement." | |
| Geoffrey Moore | |
No Charge -- Feb 18 What Would Google Do? -- Jeff Jarvis, author of this important 2009 book, will headline a 90 minute online seminar this Thursday, Feb 18, noon -- 1:30pm ET. Here's a link to register -- we're opening up this online seminar to everyone complimentary -- but just for the LIVE event available for 24 hours for our international readers (if you paid, we'll refund or you can apply to next online seminar). Customer appreciation for the great year we had. ALL of you should tune-in -- lots to learn from Jeff that will positively impact your business.
Atlanta March 2 -- our next "Four Decisions: SuperGreen Execution" half-day workshop (original Rockefeller Habits workshop) is coming to Atlanta, March 2. Here's a link to register .
How Many of These Books Have YOU Read? Two dozen best-selling books will be represented by the faculty of our upcoming Summits and online seminars -- many of these books just released in 2010:
| Fortune Sales & Marketing Summit April 20 -- 22, Las Vegas M Hotel Resort |
Tony Hsieh -- CEO of Zappos; Delivering Happiness (book comes out in June)
Jeff Thull -- Mastering the Complex Sale; Exceptional Selling
Tom Sant -- Persuasive Business Proposals; The Giants of Selling; The Language of Success
Brian Halligan -- CEO of Hubspot; Inbound Marketing
John Assaraf -- The Answer
Kevin Daum -- ROAR!
Eric Keiles and Mike Lieberman -- Reality Marketing Revolution
Bob Bloom -- Inside Advantage; The New Experts (coming out later this year)
Patrick Thean -- Execution without Drama
Fortune Growth Summit October 19 -- 21, Orlando Ritz Carlton (booked so far)
Chip Heath -- Made to Stick; Switch
John Warrillow -- Built to Sell
Liz Wiseman -- Multipliers
How Many of These Additional Books Have You Read -- and these are the best-selling authors and books from our past Summits -- take account:
Collins -- Good to Great; Built to Last; How the Mighty Fall
Lencioni -- Five Dysfunctions of Team
Godin -- Purple Cow; All Marketers are Liars; etc.
Smart -- Topgrading; Who
Buckingham -- First Break All the Rules; Now Discover Your Strengths
Arbinger -- Leadership and Self-Deception; Anatomy of Peace
Hall -- Jump Start Your Marketing Brain
Moore -- Crossing the Chasm; Inside the Tornado; Dealing with Darwin
Cialdini -- Influence; Yes!
Reichheld -- The Ultimate Question; The Loyalty Effect
Orfalea -- Copy This
Johnson -- Emergence; Everything Bad is Good for You
Krippendorf -- Art of the Advantage
Peters -- In Search of Excellence; Liberation Management; etc.
McKee -- Primal Leadership; Resonate Leadership
Wyly -- 1000 Dollars and An Idea
Travis -- Doing Business Anywhere
Perkowski -- Managing the Dragon; How I'm Building a Billion Dollar Business in China
Daniels -- Bringing Out the Best in People; Oops
Simon -- Hidden Champions of the 21st Century; Beat the Crisis
Allen -- Getting Things Done; Ready for Anything
Twist -- Soul of Money
Dijulius -- Secret Service; What's the Secret
Ries -- The Fall of Advertising and the Rise of PR; The Origin of Brands
Schwantz -- The Wedge; How to Get Your Competition Fired
Kurlan -- Baseline Selling; Mindless Selling
Rackham -- SPIN Selling; Rethinking the Sales Force; Getting Partnering Right
Bloom -- The Inside Advantage
Gilmore -- The Experience Economy; Authenticity
Daly -- Coaching Companies to Greater Sales & Profit
Lautenslager -- Guerilla Marketing in 30 Days
Holmes -- The Ultimate Sales Machine
Scott -- The New Rules of Marketing & PR; World Wide Rave
Ferrazzi -- Never Eat Alone; Who's Got Your Back
Alexander -- Making the Numbers; Topgrading for Sales
Burton -- Pricing with Confidence
Cecil -- Nurturing Customer Relationships
Flanagan -- Now, Go Sell Somebody Something
Cheng -- The Recession-Proof Business
Don't Fall Behind -- Out-Read, Out-Learn Your Competition and Customers -- let us help by investing a few days per year in participating in our executive education.