"...keeping you great" Ten Minutes with the Growth Guy
HEADLINES: Theme -- Web 2.0 Todd Klein's Generation V -- we all know about "Generation
X" and "Generation Y", but what to name the next generation of children. Todd Klein, managing partner of Legend Ventures, has ventured a label -- Generation V, the Virtual Generation. Here's a link to his blog where he lays out his case for the label. Like his young daughter, my young children are likewise addicted to www.Webkinz.com. I think Todd has really nailed the trend, something he must do as he makes early stage investments in New Media, telecommunications, and information technology firms. Take five minutes and read his blog. David Cornblatt uses YouTube to promote his business -- people are searching YouTube for information just like Google -- or at least getting to YouTube via Google. As such, David Cornblatt, CEO of OLS Liquidation Advisors, shot a couple videos last week and posted on YouTube -- cost was under $1500. They also give him short information videos he can use on his website -- take a look to see how he positions these videos. Here are links to the two pieces on YouTube -- and if you feel its worthy, give his promo piece a 4 star rating -- he would appreciate it!! The informational piece Entrepreneurs love to get deals on purchases -- share coupon codes via www.DealLocker.com. Jonathan Lieberman is back! One of our early, early clients, most of you have seen his "Fast and Furious" Focalex theme video which I've been showing for years in our Rockefeller Habits workshop. He sold Focalex and traveled the world with his wife Soyan. Upon returning, they settled in Solano Beach, CA and Lieberman launched DealLocker -- a place where "friends help friends get deals" through coupon code sharing. Below under DETAILS Lieberman outlines the new company and makes a plea for some help/promotion -- worth reading for ideas on how to promote your own company -- Jonathan understands how to rank high on places like Google.
The promo piece
Here's the note I and a thousand of Jonathan's closest friends received this week (yes, Jonathan and I also communicated directly about this!):
Hello! I am writing to update you and ask for a few minutes of your help.
Soyan and I have returned from our extended travels and have a new home in Solana Beach, a coastal community just north of San Diego. Soyan is looking for a job in science and I have a new company called DealLocker.com.
Deal Locker is dedicated to the concept that "friends help friends get deals". It is a place to find and share online coupon codes. When you buy something online, and you see that empty little coupon code box on the check out page, we can help! Deal Locker is a database of coupons for thousands of online stores.
Need a coupon for a specific store? Just type in any store and we'll show you all the coupons we have. Don't have a specific store in mind? Search our coupons by topic or just browse your favorite stores and see what deals you find. We have thousands of coupons, but this sort of site gets better as more people use it, and that's where I'd like to ask for your help.
BUT HOW CAN I HELP?
Funny you should ask... :)
- MOST IMPORTANT: Spread the word and help build links!
- Think of us when you go shopping.
- If you get a coupon code, submit it.
HOW TO SPREAD THE WORD AND BUILD LINKS:
(and generally accumulate massive good karma)
If you don't use social bookmarks, have a blog, or a myspace page: Please send this to your 5 most connected friends and ask them to help.
SPREADING THE WORD WITH SOCIAL BOOKMARKS:
If you are web 2.0 sort of person and you know what digg is, please digg us today (we are trying to make the first page).
If you don't know what digg is, just skip this, but in brief it is a popular site where the tech community votes for favorite pages.
http://digg.com/tech_deals/Coupon_Codes_that_Work
If you use:
Stumble Upon,
Del.icio.us,
Netscape social bookmarks
Reddit or any other social bookmarking site please add us! Include keywords
like: coupons, coupon codes, promo codes and shopping. Generally heaping praise
on us is much appreciated too.
BLOG ME, BABY...
Do you have a blog? If you do and you'd like to write a post about the site that would be really appreciated. I am happy to help in any way I can, but as a start I offer up the following headlines as inspiration:
Never Pay Retail
Seven Seconds to Saving Some Scratch
Shop like Paris Hilton without a Trust Fund
Now you can save money and help your friends.
Stop being mocked by the empty coupon code box.
What everybody ought to know about shopping online.
How I Learned to Stop Paying Retail and Love the dotCom.
If that is too much effort maybe you could throw a link up that said: "Coupons" or "Coupon Codes" or "Never pay retail" or "My friend has this awesome site to help you find coupons when you shop online."
ONLINE FORUMS
If you are active in any online forums where it would be appropriate to mention the site or to include a link please do. Obviously, please don't do anything spammy, but there is often a way to include a link to the site (or to a single store coupon page) in a way that it is a useful contribution to the forum. We have seen several links from forum posts occurring naturally.
TELL YOUR FRIENDS:
You don't have to email everyone you know about the site, only those people who like to save money.
Thanks in advance, I really appreciate your help and I hope to catch up with you more (or see you in person) soon.
Warmly, Jonathan