Jim, you've done some stupid things before. This is about the dumbest.
Jim Koch's dad when learning he wanted to start a brewery
The Soap Queen
-- talk about owning a word, Anne-Marie Faiola, founder of
Bramble Berry Soap Making Supplies, is THE Soap Queen. More below, but
Jim Koch's Samuel Adams -- take 3 minutes to read this inspiring Fortune article on Jim Koch who runs the largest craft brewery in the US, Boston Beer ($629 million in 2012). It's a great story of how he started, went public, and has thrived during the Great Recession against the big guys (had to get a cease and desist against Bud) and 2400 small competitors. His bottom line advice:
- Know the market - must be better or cheaper or go home
- Don't hire people unless they raise the average - takes selection seriously
- Learn to fail quickly - they've pulled dozens of beers that didn't sell
5 Ways Smart Companies Go Global -- Pankaj Ghemawat, the youngest ever to be appointed full professor at Harvard Business School (now prof in Barcelona at IESE), outlines five practical keys for going global - applicable to mid-market firms as well as Fortune 500:
- Chopping Deadwood - pull out of countries that don't make sense
- Manning the Bridges - pick countries with cultural links - he outlines three questions
- Fortifying Regions - OK to stay close to home
- Riding the Big Shift - emerging markets makes up 38% of global GDP, and 79% of growth
- Cherry picking - avoid "globaloney"
take - best to follow your existing customers to other countries - that way you
have revenue day one in a foreign country.
Take three minutes to read his piece in Fortune.
Core Values Video -- Ankur Gupta, head of award-winning Ashiana Housing in India, sent me a link to their latest core values video. Notes Ankur "I really want to thank you for creating such systems that we are able to transfer the core values to many of our employees. One of the employees told me that this is the only company which he has seen practicing its core values, not just talking about them."
8 Ways to Align HR with Core Values -- the system Ankur is talking about, in aligning all your HR systems with your core values, is detailed in this short Growth Guy article - take 3 minutes to review the 8 ways - then share a copy with your head of HR.
Dan Pink Interview -- I meant to point you Tuesday to a 4 minute interview Sean Finter, CEO of Barmetrix did with Dan Pink - it's nicely produced and gives you a quick overview of Dan's thoughts on sales - including why most employees are better at sales than they might think and what the #1 thing all sales people must do in today's sales environment - what Jeff Thule calls Sales 3.0.
The Soap Queen -- seeing my latest LinkedIn Influencer article about the importance of owning a word or two, Anne-Marie sent me this kind note "I must give you credit for the Soap Queen name. You told us to call ourselves the King/Queen/Whatever of our domains and I started calling myself the 'Soap Queen' and now, I'm identified as that term so much that it even made the cover of my new book." Anne-Marie lives the notion that you "are what you publish" (thank you David Meerman Scott) and has a new book coming out in August; a Soap Queen blog; and even Soap Queen TV! Here's a link to all she's doing. She was also kind enough to give a shout out to her Gazelles coach of 7 years, Ron Huntington.