"...keeping you great"
Stories Needed for Next
-- see below for the five specific examples we're seeking - a chance to feature
you and your company. But first...
Free Book Next 72 Hours -- Dave Kerpen's new book Likeable Leadership is available for free right now at this link - again, haven't read it, but Dave does good work.
Early Bird Rate Ends Tomorrow -- March 13 - 14, Sydney, Australia, is our next National Growth Summit. It will include delegate visits to Atlassian, RedBalloon, and EzyPay. Grab the early bird discount rate that ends Nov 1.
Big Ass Fans Hosts Weekly Employee Dinners with Management -- have you noticed their humongous fans in airports and warehouses? This rapidly growing Lexington, KY-based firm has rocketed from $34 million in 2009 to a projected $125 million this year. More importantly, their employee retention is sitting at 93% vs. a national average of 63%. Key is a series of employee initiatives driven by Founder and Chief Big Ass Carey Smith (now that's a title!). Besides offering top-tier perks, including an on-site health clinic, subsidized catered lunches and a game room (hey, this isn't Silicon Valley), Carey and his top managers take a half-dozen workers to the area's best restaurants for dinner each week. I LOVE this idea. Why not do this? What better way to tap into the rumor mill, pick up ideas, and share a little bit of your own DNA with the team.
Marketing Function Critical to Hiring -- if you need to hire someone in the coming year, unless you already know the perfect person for the job, you need at least 20 quality applicants per open position in order to guarantee you find an outstanding associate. This is why marketing is such an important function -- not only to attract the right customers, but to recruit talent. My latest Fortune article highlights a couple ideas for drawing in talent and how to keep them motivated once you have them on board (hint, keep the dumb stuff out of their way). Take 2 minutes to read...
Zappos CEO Focuses on Inspiration vs. Motivation -- Tony Hsieh, CEO of Zappos, was a huge hit at the Growth Summit last week as he described his new "Downtown Project" building a community around the new Zappos HQ (over 100 attendees received a special evening tour). One powerful idea among many was the importance Hsieh places on inspiring employees vs. trying to motivate them. Here's a 3 minute interview following his keynote where he outlines key ideas for doing this and "delivering happiness" to his team. To watch...
Stephen M.R. Covey Shares Three Big Ideas Around Building Trust -- 3 minute summary interviews of all the keynote speakers from last week's Summit will give you some powerful ideas for fueling the growth of your business. Go to www.gazelles.com and you'll see them listed on the homepage - watch one per day or play one per week at your next several weekly meetings. My favorite quote of the summit from Covey "You can't talk your way out of a problem you behaved your way into!" Watch his entire 3 minute interview and the others. To watch...
6 Habits of Highly Successful Companies -- Matt Heinz, President of Heinz Marketing, wrote a quick-read piece for Geek Wire on 6 habits Seattle's fastest growing companies employ. A fan of the Rockefeller Habits, Heinz shares many that align with our disciplined approach to driving growth, like the daily huddle. And he was kind enough to highlight our upcoming Rockefeller Habits workshop Nov 21 in Seattle. It's time to prepare your 2014 One-Page Strategic Plan. Below is a list of all the upcoming workshops.
Stories Needed for Next Fortune Column (Monday Deadline) -- I am looking ahead at key trends that affect growth companies for 2014. I am looking for examples of companies that are making the following trends work for them: hyperspecialization, using robots to work more efficiently, sharing assets with other companies (in the way that airbnb promotes sharing among consumers), launching a prize to spark innovation (instead of investing heavily in internal R&D) and customer financing (through crowdfunding or other creative methods). As always, please include your company name, the city where it is based, its years in business, and annual revenue. Please reply by Monday. Email me at firstname.lastname@example.org.