"...keeping you great"
-- Many of you have seen photos of the huge scoreboard RedBalloon
prominently displays in their HQ providing real time tracking of their BHAG. Now
they have electronic scoreboards everywhere (why doesn't everyone do this!!),
more below including photos and video, but first...
Coastal.com Rings NASDAQ Opening Bell -- congrats to Gazelles200 member Roger Hardy and his 700 teammates at Coastal.com. Last Monday they rang the bell to celebrate going public (COA). Building the world's leading provider of eyewear, take 1 minute to watch Roger appear on the big screen in Times Square as he introduces his firm and rings the bell. What a milestone!!
#1 Sales and Marketing Book -- since its release two weeks ago Dan Pink's book To Sell is Human has shot to the #1 sales and marketing book and is outpacing his huge bestseller Drive. Just a few minutes ago I received confirmation that Dan is diverting his travel and is going to be our opening keynote at the Leadership Summit in Orlando May 9 - 10. And given that he's one of the top 5 biz speakers in the world right now, it's a big deal. Book club members will be getting two copies - one for you and one to give to someone in your company.
ABC of Selling - we're all in sales, especially raising children or managing people! As Pink notes in his book "one adage of the sales trade has long been ABC - Always Be Closing." In Part Two of his book he introduces the new ABCs - Attunement, Buoyancy, and Clarity. All of us can master these three attributes of people effective at moving others to action - and as I noted in an earlier insight, Pink suggests introverts might have an advantage this century. BTW, Part One is great (the opening story in chapter 1 strangely brought tears to my eyes), but if short of time, go right to the first chapter of Part 2 to quickly get the essence of ABC. Then come hear Pink and a half-dozen other bestselling biz authors speak in at the Leadership Summit.
Transaction Every Two Seconds -- speaking of selling, RedBalloon expects to reach their BHAG (Big Hairy Audacious Goal) 2 years ahead of schedule. Australia's number provider of gifted experiences, offering over 2500 experiences, Naomi Simson and her team set an aggressive goal to sell 2 million experiences at a time 8 years ago when they had only sold 7500. Currently at just over 1.6 million, they expect to hit their target sometime in May this year. So it's time to update their BHAG.
5 Million 'Good Times' By 2020 -- take 2 minutes and watch their new BHAG launch video. Notes Simson, "We have started talking about the 'beyond' BHAG' and our theme this year is all about Customer Love -- we are teaching our team and suppliers about NPS (Net Promoter Score). This way we will roll into the new BHAG...getting people 'dreaming' already so we don't fall in a hole when we achieve the 2 million." Exactly!!
Scoreboards Everywhere -- Simson continues "and we now have electronic scoreboards of everything in every corner of the office (as well as the big main score board)." And during the holiday season their consumer marketing team set-up a war room in which they huddled every hour, keeping them laser focused on maximizing sales - if you want to move faster, pulse faster. Here's a link to photos of the scoreboards. And don't let the first photo fool you - it's a large flat screen and those are electronic images of paper charts.
Biggest Weakness -- I was visiting a client's offices over the holidays - one of the coolest facilities I've seen. However, what were glaringly missing were scoreboards. Think of a sports stadium - everyone is within sight of the scoreboard. Great companies do these kinds of things.
Friday Complimentary Webinar -- 1pm ET January 18 "Be Sure Your Annual Plan Stays on Track" Register Now.