"...keeping you great"
5 Techniques to Win Over the Masses -- Dr. William Horton, author of Mind Control, keynoted the "Taipan: Making of Asian Giants" program this week in Kuala Lumpur, Malaysia. After showing various debate clips featuring Presidents Reagan, Bush, Clinton, and Obama, he outlined five techniques for winning over (manipulating!) the masses:
Encourage their dreams
Justify their failures
Allay their fears
Confirm their suspicions
Create a common enemy
So this is how it's done -- cold and calculating. We're so predictable. Keep this list handy.
Increase Revenue 10 Fold -- John Assaraf, author of The Answer, challenged all of us at the Sales & Marketing Summit to raise the bar considerably. Energy is everything and our thoughts control the vibration of the energy we attract to us. So he reminded us that whatever we're achieving (or not achieving) is exactly what we've been expecting. This especially goes for sales people. You can teach all the sales techniques you want, but if the mind doesn't believe, it really won't be achieved. John has 10 questions to determine if you have what it takes to be super successful. I particularly like number 1 on the list.
Twitter Generates $200k in Revenue -- Mike Jagger, CEO of Provident Security and a new venture called JustTheBill.com, landed $200k in revenue using Twitter. At the Sales Summit he presented an entertaining and insightful 15 minute presentation on how he uses Twitter in business. One quick tip: go to www.search.twitter.com and search for your name and/or company name -- see who might be twittering about you. Then grab the RSS feed of your search so you're monitoring Twitter constantly. See what people might be saying about you and your firm.
Successful Selling: Free Book Offer -- Matt Heinz of Heinz Marketing led our audience through a series of insightful exercises at the Summit. He's the author of Successful Selling which provides techniques for attracting more prospects, increasing referrals and repeat business, and focusing on customers who what to buy. He made his book available for free to every Summit attendee and has extended the offer to all of our newsletter readers. Email Matt your mailing address to firstname.lastname@example.org to get your free copy.
Hiring a Sales Manager -- and this note from Joseph E. LaValla, CEO of Integrity Graphics on his use of Objective Management Group's (OMG) sales force and sales manager assessment tools. After realizing the sales assessment tools he had been using for 15 years weren't the quality he thought, he made what he feels is his best hire in 25 years using OMGs assessments:
"As the worst recession of our time was starting to settle in, I was trying to stay ahead of the curve, felt I could use a little help with my sales team and asked Objective Management Group for their expertise.
The first step was to assess the sales force for sales capability and potential. I have been using personal assessments for over 15 years and had assessments on each of them. I thought and believed that I was getting a quality assessment from another firm until I saw how focused, detailed, and customized towards my requirements the Objective Management Group assessment is.
Once the sales force evaluation was completed and the training began we knew success was imminent as we knew that the salespeople that were to be trained had the personal tools, incentive and ability to succeed. As business from existing clients dropped in 2009, we increased our new business sales to record levels. Additionally, when it was time to hire a new Sales Manager I took their advice and followed the Objective Management Group's proprietary sales recruiting process. I set the requirements and they provided the assessments and with great success I would say. I processed over 200 applications in less than 30 days and feel that my new Sales Manager could be one of my best hires in over 25 years of hiring."
Vitamin C Kills Malignant Mesothelioma Cells -- research evidence continues to build a case supporting the simple power of high dose Vitamin C to kill cancer cells while leaving healthy cells strengthened. I received another 50 gram Vitamin C IV just before the Sales Summit -- something I do for prevention (plus it reduces wrinkles naturally -- no Botox required).